Home / Knowledge / News / Textiles / Lenzing celebrates 75 years of innovation
Lenzing celebrates 75 years of innovation
17
Jun '13
This week Lenzing AG is celebrating the 75th anniversary of its business operations together with 3,000 invited guests – employees, customers, business companions, politicians and partners.

The company presented the book “75 Years of Innovation” published on this occasion, which honors Lenzing’s role as the driving force of innovation in the industry.

The global market leader with fibers made of wood

Several decades ago there were more than 30 viscose fiber production plants in Europe. Today there are only two, one of which is the headquarters of the internationally operating Lenzing Group.

The Austrian company has emerged as a global player as well as the market and technology leader for man-made cellulose fibers. Lenzing fibers were once a cheap substitute for cotton. In the meantime, they are highly sought-after premium products which are valued due to the renewable raw material of wood and the environmentally-compatible production.

Thanks to its innovative strength Lenzing has helped the more than 100-year-old viscose technology to reach new heights. Ultimately innovations to minimize the environmental burden of the production process have made Lenzing the best practice model in the industry. At the same time the company developed TENCEL, a completely new and forward-looking technology which will shape the cellulose fiber industry in the coming decades.   

75 years ago Lenzing manufactured 30,000 tons of fibers per year. In the meantime the fiber production volume of the Lenzing Group will soon reach a level of 900,000 tons.

Innovation as the key to success

For decades Lenzing boasted above-average expenditures in research and development, thus establishing the company as the pacemaker in the entire sector. Today the Lenzing Group is the undisputed innovation leader in the man-made cellulose fiber industry.

The Lenzing Group operates the world’s leading research center for cellulose and fiber chemistry at the Lenzing site. About 170 employees work there to further develop products and production technologies. Some 1,400 patents and patent applications in 57 countries demonstrate the effectiveness and performance of this team of specialists.

Research expenditures of about USD 30 mn annually underline the importance the Lenzing Group attaches to research and development. An important objective of research projects is to develop ecological production methods and sustainable products with increasingly specialized areas of application.

TENCEL – the fiber technology of the 21st century

The further development of TENCEL technology remains the main focal point of Lenzing’s research efforts. In addition to three TENCEL plants, Lenzing also operates three pilot facilities in which new applications for TENCEL fibers are developed and tested on a semi-industrial scale.

The fourth TENCEL factory, involving investments of more than EUR 130 mn, is currently under construction at the Lenzing site in Upper Austria. It will commence operations in 2014 and mark the next technological step for TENCEL.

Lenzing

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search