Home / Knowledge / News / Textiles / Lenzing celebrates 75 years of innovation
Lenzing celebrates 75 years of innovation
17
Jun '13
This week Lenzing AG is celebrating the 75th anniversary of its business operations together with 3,000 invited guests – employees, customers, business companions, politicians and partners.

The company presented the book “75 Years of Innovation” published on this occasion, which honors Lenzing’s role as the driving force of innovation in the industry.

The global market leader with fibers made of wood

Several decades ago there were more than 30 viscose fiber production plants in Europe. Today there are only two, one of which is the headquarters of the internationally operating Lenzing Group.

The Austrian company has emerged as a global player as well as the market and technology leader for man-made cellulose fibers. Lenzing fibers were once a cheap substitute for cotton. In the meantime, they are highly sought-after premium products which are valued due to the renewable raw material of wood and the environmentally-compatible production.

Thanks to its innovative strength Lenzing has helped the more than 100-year-old viscose technology to reach new heights. Ultimately innovations to minimize the environmental burden of the production process have made Lenzing the best practice model in the industry. At the same time the company developed TENCEL, a completely new and forward-looking technology which will shape the cellulose fiber industry in the coming decades.   

75 years ago Lenzing manufactured 30,000 tons of fibers per year. In the meantime the fiber production volume of the Lenzing Group will soon reach a level of 900,000 tons.

Innovation as the key to success

For decades Lenzing boasted above-average expenditures in research and development, thus establishing the company as the pacemaker in the entire sector. Today the Lenzing Group is the undisputed innovation leader in the man-made cellulose fiber industry.

The Lenzing Group operates the world’s leading research center for cellulose and fiber chemistry at the Lenzing site. About 170 employees work there to further develop products and production technologies. Some 1,400 patents and patent applications in 57 countries demonstrate the effectiveness and performance of this team of specialists.

Research expenditures of about USD 30 mn annually underline the importance the Lenzing Group attaches to research and development. An important objective of research projects is to develop ecological production methods and sustainable products with increasingly specialized areas of application.

TENCEL – the fiber technology of the 21st century

The further development of TENCEL technology remains the main focal point of Lenzing’s research efforts. In addition to three TENCEL plants, Lenzing also operates three pilot facilities in which new applications for TENCEL fibers are developed and tested on a semi-industrial scale.

The fourth TENCEL factory, involving investments of more than EUR 130 mn, is currently under construction at the Lenzing site in Upper Austria. It will commence operations in 2014 and mark the next technological step for TENCEL.

Lenzing


Must ReadView All

Textiles | On 23rd Jun 2017

Textile ministry organises training workshop on GST

The ministry of textiles had organised training workshop on GST which ...

Apparel/Garments | On 23rd Jun 2017

Uware Brands into licensing agreement with Polaroid

Uware Brands has entered into a licensing agreement with Polaroid for ...

Textiles | On 23rd Jun 2017

Ralph Lauren ex-president Tiger of Sweden's new CEO

Hans-Christian Meyer, former president of Ralph Lauren Corporation,...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search