Headquartered in Thailand, the Acrylic Fibre Business of the Aditya Birla Group is the 5th largest manufacturer and 2nd largest exporter of acrylic fibre in the world.
Their products are marketed under the brand name Birlacril, which is one of the top recognized acrylic fibre brands in the world known for their quality, service and innovation.
The event was attended by over 100 guests which included industrialists, technocrats, senior professionals from textile trade, designers and people from media.
Birlacril unveiled its portfolio of branded products, which were truly a reflection of the innovation and diversity of the offerings from the company. One of the special focus products was Pilbloc.
This brand of fibre resists pilling, and gives the garments new look, wash after wash and after repeated usage. The fibre is manufactured using a special technology, which also gives a very soft, cashmere touch to the garments. This fibre is very suitable for school sweaters and fashion apparels. The hangtag program of Pilbloc was launched last year, and has seen a good response.
A full range of garment trend collection was displayed at the event, under the theme Birlacril Fashion Trends AW 2014-15. The collection aptly brought out the fashion diversity possible with the Birlacril range of fibre. For years, Birlacril has been trusted by the fashion world.
Among the various other products, Radianza drew attention. This is a range of dyed fibre having a very high color uniformity over large batch size.It is a Green Fibre because of it much lesser impact on the environment owning to lower energy and water consumption.
Since it is a dyed fibre, the spinners can avoid dyeing and hence lowers the propensity of pollution. This fibre has an interesting application in making Daffodil type yarn, which till now was done in India with tow dyeing route; but with the introduction of Radianza it is possible to make this type of yarn with a fibre route, with a much less environmental impact.
Other unique products were Warmos, which gives similar warmth, comfort and feel of Wool. Amicor the anti-microbial fibre – which gives a long lasting, durable anti-bacterial and anti-fungal performance and Durashine the weather resistant fibre very suitable for outdoor applications like awnings, car covers, etc.
The event was addressed by Mr. Thomas Varghese, CEO (Textiles, Overseas Spinning & Acrylic Fibre) and the guests were welcomed by Mr. Ambrish Maheshwari, CEO (Acrylic Fibre Business). The senior management team from Thailand and Egypt attended the event, showing the commitment of the business to the customers.
The guests found the event quite interactive and informative. They also praised the AW 2014-15 garment collection display. The new products really gave them insight intothe product and design possibilities with the Birlacril range of products.
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