Home / Knowledge / News / Textiles / Birlacril debuts new acrylic fibre innovations at Ludhiana
Birlacril debuts new acrylic fibre innovations at Ludhiana
Jun '13
The Acrylic Fibre Business of the Aditya Birla Group, organized its India Customer Meet event at Ludhiana on 5th June.

Headquartered in Thailand, the Acrylic Fibre Business of the Aditya Birla Group is the 5th largest manufacturer and 2nd largest exporter of acrylic fibre in the world.

Their products are marketed under the brand name Birlacril, which is one of the top recognized acrylic fibre brands in the world known for their quality, service and innovation.

The event was attended by over 100 guests which included industrialists, technocrats, senior professionals from textile trade, designers and people from media.

Birlacril unveiled its portfolio of branded products, which were truly a reflection of the innovation and diversity of the offerings from the company. One of the special focus products was Pilbloc.

This brand of fibre resists pilling, and gives the garments new look, wash after wash and after repeated usage. The fibre is manufactured using a special technology, which also gives a very soft, cashmere touch to the garments. This fibre is very suitable for school sweaters and fashion apparels. The hangtag program of Pilbloc was launched last year, and has seen a good response.

A full range of garment trend collection was displayed at the event, under the theme Birlacril Fashion Trends AW 2014-15. The collection aptly brought out the fashion diversity possible with the Birlacril range of fibre.  For years, Birlacril has been trusted by the fashion world.

Among the various other products, Radianza drew attention. This is a range of dyed fibre having a very high color uniformity over large batch size.It is a Green Fibre because of it much lesser impact on the environment owning to lower energy and water consumption.

Since it is a dyed fibre, the spinners can avoid dyeing and hence lowers the propensity of pollution. This fibre has an interesting application in making Daffodil type yarn, which till now was done in India with tow dyeing route; but with the introduction of Radianza it is possible to make this type of yarn with a fibre route, with a much less environmental impact.

Other unique products were Warmos, which gives similar warmth, comfort and feel of Wool. Amicor the anti-microbial fibre – which gives a long lasting, durable anti-bacterial and anti-fungal performance and Durashine the weather resistant fibre very suitable for outdoor applications like awnings, car covers, etc.

The event was addressed by Mr. Thomas Varghese, CEO (Textiles, Overseas Spinning & Acrylic Fibre) and the guests were welcomed by Mr. Ambrish Maheshwari, CEO (Acrylic Fibre Business). The senior management team from Thailand and Egypt attended the event, showing the commitment of the business to the customers.

The guests found the event quite interactive and informative. They also praised the AW 2014-15 garment collection display. The new products really gave them insight intothe product and design possibilities with the Birlacril range of products.


Must ReadView All

Textiles | On 27th Apr 2017

Maharashtra govt working on second textiles policy

The textiles department of the government of Maharashtra is working...

Apparel/Garments | On 27th Apr 2017

EC takes action to make garment sector more sustainable

The European Commission (EC) has presented a set of focused actions...

Textiles | On 27th Apr 2017

Seven new organisations join ZDHC Programme

The Zero Discharge of Hazardous Chemicals (ZDHC) Programme from...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search