Home / Knowledge / News / Textiles / Reliance to reinforce presence in fashion fabrics
Reliance to reinforce presence in fashion fabrics
26
Jun '13
In order to infuse life in its heritage textile brand, Vimal, Reliance Industries Limited (RIL) will reinforce its presence in the fashion and lifestyle sector of the country. It will cling unto the fabric segment with a range of new offerings from the brand. 

To create a unique place in the cluttered fabric environment of the country for Vimal, Mukesh Ambani led RIL is refurbishing the entire brand by giving it a new look and roping a new creative agency for the same purpose. “We are taking a new and fresh look in the area of fabrics which comprises nearly 80 percent of the textile business. Since the apparel segment is going to take a longer time to grow, it will be fabrics which will continue to be our mainstay,” said Mr. Anand Parekh, President, Textile Divisions, RIL.

He added that the company intends to come up with several innovations in the area of fashion and value added fabrics. The new creative agency will revive the brand’s value by putting fresh ideas to promote the brand in the fabrics category. “Every year we try to do something extra in the fabric area and with a new agency we will also be unleashing a new campaign in the next 3-4 months with the launch of several types of fabrics in formal wear and fashion,” added Parekh. 

According to the current market trends, the yester-year tailored fabrics are highly in demand. The textile players have moved back to the bespoke or customized model of tailored fabrics. Mr. Parekh feels that fabrics segment has unexplored opportunities for tailoring in areas of ethnic wear and jackets. Vimal is in plans to commence a dedicated line of fabrics sub branded as “Fashion” fabrics for producing ethnic wear, blazer and sportswear. 

Vimal is also further planning to expand its store range. Currently, the textile brand owns 20-exclusive stores, 1,700-franchise stores, out of which 400 stores exclusively stock suiting, shirts, trousers and accessories of Vimal. “Expanding through exclusive franchises has been tough. Today, we have a presence across multi-brand retail formats,” said Parekh. The company also imparts tailoring services at all its stores, where the professionals are trained by experts from Italy.

“With the demand for tailored clothing on the rise, Reliance is rebuilding Vimal with renewed focus and trying to make acomeback in the fabric segment,” said Saloni Nagia, President, Technopak

Reliance Industries Limited


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Yash Agarwal
Hitansh Online

Every market region has its own culture and trends

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search