The fairground was vibrant, with buyers from around the world searching for high-end design products, trends and new ideas to meet their diverse lifestyle needs. Numerous business-seeking participants gathered at the stage for the talk show event “Lifestyle Salon 2013” throughout the three days.
Etty Meerovitch, Owner/General Manager/Buyer from Habitat Israel commented: “I was very impressed by the fair’s organisation and presentation. Interior Lifestyle Tokyo is an interesting, innovative, selective and well-oriented trade fair. I found new companies, new contacts and new products. There were Japanese companies that I didn’t know of before as well as a good selection of international brands.”
Many exhibitors gave positive reviews on the visitor range at the show. New exhibitor Noriyuki Momota, CEO of Momota Touen Corp. expressed: “We have worked on the branding of our products overseas, and now we are prepared to promote them to the Japanese market.
Interior Lifestyle Tokyo matched our product image of ‘high-end, high-design’, so we chose to participate at this fair. Our main target visitors were buyers of speciality stores, and we had excellent business leads. I think this fair has the power to invigorate the interior design industry. We are very glad we took part, and are looking forward to the next edition.”
Regular exhibitor, Tamie Tsuruzaki from NEED’K commented on the effect of continuous participation: “We are here to promote our products for the next season. Buyers used to think we just sold curtains, but through our continued presence at this fair, they have come to realise that we also offer space design ideas through a variety of items such as carpets, lighting products and cushions. Now people visit us for inspiration. We see great benefit in exhibiting at this fair, where we can reach our targeted buyers.”
This year, Interior Lifestyle Tokyo saw a dramatic increase in the number of overseas exhibitors. Designer Indra Marcinkeviciene, one of the exhibitors at the Lithuanian Pavilion spoke about their successful debut at the fair:
“It was our first time exhibiting our products in Japan, and we are happy that many visitors, including buyers and hotel managers came to our booth. Next time we would like to take part independently and bring more products to promote in Japan. It was a great kick-off for us to exhibit at this fair.”
Among the various highlights, ‘JAPAN STYLE’ in the Atrium drew the most attention. Originally organised for “Ambiente”, the world’s largest consumer goods’ fair held in Frankfurt Germany every February, it has recently been developed for this show and the sister fair “IFFT/Interior Lifestyle Living”, held every autumn at Tokyo Big Sight. As the selected ‘partner country’ at “Ambiente 2014” Japan is pleased to show its strengths and to reinforce the promotion of the Japanese culture with the ‘JAPAN STYLE’ showcase at “Interior Lifestyle Tokyo”
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