Many visitors participated in the demonstrations and workshops. Hiroshi Shibata of Fujiki Denshiro Shoten Co., Ltd. commented: “We participated at Interior Lifestyle Tokyo to meet our target visitors, such as buyers from specialty stores. Many people visited our booth and we were happy that we found our clients and potential new business partners. We took part in ‘JAPAN STYLE’ because we feel that Japanese products still have a lot of market share in the world. We are looking forward to exhibiting at this fair again next year.”
Interior Lifestyle Tokyo successively welcomed “Creative Direction”, a group of four leading figures in the interior design industry. The clear-cut zoning and the various special highlighted events were highly-praised internationally owing to their contribution. The ‘NEXT’ and ‘TALENTS’ zones that support young designers and organisations to find business opportunities through encounters with quality visitors at the fair, were busy throughout the three days.
Exhibitors at ‘TALENTS’ had a chance to be chosen for the ‘Young Designer’ award, which will enable the awardee to exhibit at the coming edition of “Ambiente”. This year there were two award recipients: Studio Surume and Kobe Ishou Sourenjo. Studio Surume was chosen for the quality of products that expressed the beauty of Japanese design.
Director Mitsuyoshi Kikuchi commented: “It is our first time to receive an award and we are extremely happy. We are determined to enhance the quality of our prototype products and come up with new items so that we can bring them to Ambiente.” Shinichi Yamauchi and Kei Ninomiya from Kobe Ishou Sourenjo added, “We are just truly happy. We will do our best at Ambiente.” They were chosen for their capacity to suggest a fun lifestyle through design.
A total of five awards were given out at the Interior Lifestyle Tokyo including the ‘Design Business’ Award received by Jun Nakagawa, 13th president of Nakagawa Masashichi Shoten Co., Ltd. (Exhibitor name: Dainihonichi= “Great-Japan-Market”), who said: “By receiving this award, we believe that our efforts to create and establish the ‘Dainihonichi’ community for the past four years has now been recognised.
"We are a group of small companies that exhibit under the umbrella of ‘Dainihonichi’ and we have a strong bond, almost like a big family – we are more than just business partners. We’ve been organising our own events but it’s been eight years since we have participated in such a huge exhibition. We feel that Interior Lifestyle Tokyo has such a great impact on the interior design industry that we firmly wish to contribute to the vitalisation of this fair.”
Messe Frankfurt