• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Bayer celebrates 150 years of existence

02 Jul '13
2 min read

The Leverkusen BayArena – home stadium of the Bayer 04 soccer team – was transformed into a sea of green and blue. The climax of the afternoon event held to celebrate Bayer's foundation 150 years ago was when more than 30,000 employees, family members and retirees formed the largest-ever human Bayer cross.

"We're extremely proud of our employees. It is to their know-how, passion and commitment that we owe this great company," said Dr. Marijn Dekkers, Chairman of the Board of Management of Bayer AG. "Today's celebration was a 'thank you' to all our employees and their families."

Participants were treated to a two-and-a-half-hour program that included performances by drummers, acrobats and comedians. The entire event was moderated by TV presenter and Bayer athlete Anke Feller, stadium announcer Klaus Schenkmann and comedian Guido Cantz. The motto of the day was "We are Bayer".

Among the highlights of the show were the parts where the audience joined in, for example to form the largest choir in Bayer's history – with everyone in the stadium singing the anniversary song "A Better Life" together with those who had entered the anniversary music competition. The grand finale was an appearance by star violinist David Garrett accompanied by the Bayer Philharmonic Orchestra.

Bayer

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search