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Invista to reveal exciting developments at Mode City
02
Jul '13
INVISTA, one of the world’s largest integrated producers of fibres and polymers, has announced a number of exciting developments to its presence at Mode City, Paris on 6 – 8 July. As well as unveiling an exciting extension of its LYCRA BEAUTY fabric platform for shapewear, it will also be participating in a number of industry-led conferences and roundtables to showcase its long-standing dedication to innovation in the Lingerie and Swimwear sector.
 
INVISTA is working closely with aspirational brands and garment manufacturers across the globe to showcase the expansion of the LYCRA BEAUTY fabric certification programme “The Science of Shaping” utilising delicate lace and fabrics with natural/cellulosic fibres from innovative producers worldwide. 
 
Visitors to the stand will be the first to see the trend-setting capsule collection in creative cocoons by the world’s most creative brands and garment makers including Bogart, Clover, Courtauld, PD Enterprise, La Perla, Naturana, Regina Miracle and Rittrati as well as expert fabric developments from mills worldwide pushing the LYCRA BEAUTY fabrics frontiers. 
 
Joining the leading shapewear platform - LYCRA BEAUTY for lingerie and swimwear - in the spotlight will be cutting-edge LYCRA fibre with W technology. 
 
Based on proven LYCRA fibre polymers, LYCRA fibre with W technology offers durable whiteness retention, improved uniformity and richer colouration all through the same robust processing, fabric properties and wash-fastness you expect from LYCRA® fibre. 
 
Arnaud Ruffin, Segment Leader for Lingerie and Shapewear at INVISTA comments, “We’re really excited about INVISTA’s presence at this year’s Mode City, especially to unveil our extended LYCRA BEAUTY quality standards to lace and natural base fabrics. Our stand is set to be extremely interactive, and we’re thrilled to announce that we will have very special artistic performers to showcase a selection of LYCRA BEAUTY concepts or commercial garments in the most elegant and intimate way.”
 
Supporting industry-led thought leadership, INVISTA will be represented at a number of key events throughout the show, including participation to ‘Dentelle de Calais, an exceptional lace for luxurious lingerie’ on Sunday 7 July at 11.15 AM.  The round table will be attended by representatives from key corseterie brands, Leavers lace producers having LYCRA BEAUTY qualifying lace (Codentel, Noyon) and LYCRA fibre, providing the occasion to discover the most recent innovations in the LYCRA BEAUTY range. 
 
 

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