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Woolmark business directory for firms in wool supply chain
Jul '13
Companies involved in the wool production pipeline are being invited to promote their wool-rich products in a new, free-of-charge initiative created by The Woolmark Company.

The Looking For Wool sourcing guide is an online directory which will enable businesses to source wool and wool-rich products for both the apparel and interiors sector.

The online tool can be accessed via woolmark.com and The Woolmark Company encourages companies across the world to take part in this unique opportunity.

The Woolmark Company’s General Manager Product Development and Commercialisation Jimmy Jackson explains: “The guide provides one central location for buyers to source all types of wool-related products, including raw wool, tops, yarns and fabrics. It enables global companies – suppliers and manufacturers - to easily and freely promote their products.

“The Looking For Wool sourcing guide is now available via woolmark.com, but it is not too late to register your company’s details. Now is the perfect time to put buyers in touch with your business as we prepare for the 2014/2015 buying cycle. 

“The Looking For Wool sourcing guide will give participating companies maximum exposure to retailers and brands looking to purchase products for the upcoming season.”

Company registration is free and is open to any company producing a product containing more than 50 per cent wool content. Those which register are responsible for entering their company’s information and can enter as little or as many details as they wish.

About The Woolmark Company:

The Woolmark is the world’s best known textile fibre brand, established in 1964.

The Woolmark brand is owned by Australian Wool Innovation (AWI), a non-for-profit company owned by over 27,000 woolgrowers. AWI’s vision is to be a significant contributor to a vibrant, stable and profitable wool industry providing the world with the best natural fibre. The company works throughout the global supply chain – from woolgrowers through to retailers.


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