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Intentions debuts functional line of sumptuous bedding
Jul '13
The sleep-deprived among us may now have new means to rest easier, thanks to a functional line of sumptuous bedding developed by 25-year hospitality professional Armella Stepan. With the launch of INTENTIONS Linens, Stepan is debuting a new brand that focuses on comfort, visualization and breathwork to promote relaxation.

INTENTIONS' debut line of basics and bed-top linens, manufactured and distributed by Peacock Alley, feature relaxation-inducing words – such as breathe, sleep, relax – beautifully jacquard-woven into 300-thread-count, Egyptian-cotton. Each set of sheets, as well as a "serene," throw comes with a booklet of breathing exercises designed to help you calm both mind and body.

Stepan's concept emerged while recovering from a surgical accident that almost took her life. Memories of her unwelcoming hospital environment, including the rough sheets on her bed, were a constant reminder of the pain she endured. Through focus, visualization and breathwork, Stepan was able to work through the PTSD and insomnia that were a result of her traumatic experience.

The Mayo Clinic's Guide to Alternative Medicine reports that controlled breathing and visualization –two practices that Stepan cites as critical to her recovery – are viable ways to reduce stress. "I've instilled these practices in the INTENTIONS product to inspire intentional relaxation into your nightly routine," Stepan explains.


INTENTIONS is a lifestyle brand comprised of high-quality home products that combine simple breathing exercises and restful words into unique product design with the intention of teaching and promoting focus and relaxation.

About Armella Stepan:

A luxury hotelier for some of the most prestigious independent hotel companies in the U.S., including Rosewood and ETC Hotels, Stepan became the youngest female general manager of a Leading Hotel of the World when, at age 35, she was appointed to run the iconic Shutters on the Beach in Santa Monica, Calif.  She now owns and operates a branding firm in Marina del Rey, Calif., specializing in luxury products. Stepan is also donating INTENTIONS products and educational resources to war veterans and others suffering from insomnia and PTSD through Volunteers of America. 


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