Home / Knowledge / News / Textiles / Olympic stadium wrap recycled & reused for social causes
Olympic stadium wrap recycled & reused for social causes
18
Jul '13
One year ago, with the world’s main sports event about to take place in London, The Dow Chemical Company presented an innovative and more sustainable solution to enable the completion of the Olympic Stadium as originally planned by its architects - the Stadium Wrap.

This specialized wrap, fabric coated with technology from Dow Elastomers, addressed the rigorous performance and sustainability requirements of the London Organizing Committee of the Olympic and Paralympic Games (LOCOG). Today, the Stadium Wrap is serving a variety of purposes, according to the plan announced by Dow after the London 2012 Olympic Games.

In June, “The Official Chemistry Company” of the Olympic Games concluded the installation of shades at the "Bola Pra Frente" (“moving the ball forward”) Institute, a social project that benefits hundreds of kids and teenagers at the Muquiço community, in Guadalupe, Rio de Janeiro. This project was founded 13 years ago by a former soccer player, Olympic medalist and member of the 1994 World Cup-winning squad Jorginho.

The "Bola Pra Frente" Institute was selected to receive the Stadium Wrap given its continued efforts to educate socially-vulnerable children and teenagers in Rio de Janeiro, which will host the 2016 Olympic Games.

Panels have been installed as shades at the Institute’s headquarters to increase the available space for outdoor activities. This project was completed in partnership with ES Global, a worldwide expert company that joined forces with Dow for the wrap’s post-game reuse plan.

The installation of the Stadium Wrap shades also offered an opportunity to provide training and work to eight young people in the Muquiço Community, who installed the panels and canopies after going through a training program.

"The opportunity to bring one of our Company’s key innovations from the London 2012 Olympic Games to 'Bola Pra Frente,' a social project located at the next Olympic Host City, emphasizes Dow's commitment to the Olympic Games and to Rio de Janeiro," says George Hamilton, vice president, Dow Olympic Operations.

In addition to the "Bola Pra Frente" Institute in Brazil, an organization dedicated to the education and social inclusion of children exposed to the hardships of civil war in Uganda, Africa, will also receive panels for a similar purpose later this year.

The remaining panels have been allocated for recycling and reuse by British company Axion Recycling. The recycled material will be used as material for packaging, flooring and building applications. These programs successfully fulfill Dow’s commitment to LOCOG on the post-Games usage of the innovative Stadium Wrap. 

As a provider of innovative solutions and “The Official Chemistry Company” of the Olympic Games through 2020, Dow is taking a piece of the London Games’ legacy to Rio de Janeiro to help promote a direct connection between two editions of the Olympic Games and emphasize the Company’s commitment to sustainable development.

Sustainability is part of Dow's vision, mission, and values, and the reuse of the Stadium Wrap highlights Dow’s role in implementing and promoting actions that will address the needs of society, while reducing the environmental impact and contributing to the development of local communities.

Dow Chemical Company


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search