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Sealy launches new Optimum gel latex bedding line
30
Jul '13
Sealy integrates the comfort of latex foam with the technology of OptiCool in the launch of their new gel latex line for Optimum by Sealy Posturepedic.

"We have had tremendous success with our Optimum gel memory foam line since it launched last year, so we are extending the brand into a new line of offerings that continue to deliver the cooling power of OptiCool with a unique, more responsive feel that is characteristic of latex foam," said Jodi Allen, chief marketing officer for Sealy.  "This new specialty line rounds out our existing Optimum offering, giving consumers the option to choose a mattress that provides the feeling and support that best fits their lifestyle."

The Optimum latex line is a four bed collection that features new OptiCool gel latex foam infused with OUTLAST technology, which is designed to promote an optimum temperature range for deep, relaxing, restorative sleep. OUTLAST technology is used in high performance outdoor gear, undergarments, and even footwear for its excellent temperature regulation. Exclusively available to the Optimum, OptiCool gel latex foam is proven to be more effective at removing excess heat than standard latex foam alone.

In addition to its cooling properties, the new Optimum latex line offers a completely different feel to consumers than traditional memory foam or innerspring mattresses. While users will experience an initial conforming feeling at the surface, the design offers a more responsive feel to prevent the "sinking sensation" often associated with traditional memory foam mattresses. The result is a consistent foam-like feeling across the entire sleeping surface.

On the exterior of every Optimum latex mattress, you will find ultra-soft fabric and contemporary styling that signals an experience unlike any other from the very first touch.  In addition, Sealy will be supporting the launch with a unique in-store retail display and top-of-bed program that compliments the current Optimum gel memory foam line.

"We are excited to continue our growth in the specialty segment with the introduction of this unique latex offering under the Optimum brand," Allen added.

The Optimum gel latex line will be on display in the Sealy showroom at Las Vegas Market, July 29 – August 2.

About Tempur Sealy International, Inc.

Tempur Sealy International, is the world’s largest bedding provider. Tempur Sealy International develops, manufactures and markets mattresses, foundations, pillows and other products. The Company’s brand portfolio includes many of the most highly recognized brands in the industry, including Tempur, Tempur-Pedic, Sealy, Sealy Posturepedic, OptimumTM and Stearns & Foster. World headquarters for Tempur Sealy International is in Lexington, KY

Sealy

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