10 Portuguese companies partake in Magic Market Week

Another Portuguese first-timer – Fame On You – is on show at Project, in Mandalay Bay. At this event, it presents the Mercury, Venus and Guilty lines by Fame On You from the SS14 collection, with a special emphasis on highly stylized T-shirts.

The T-shirt is displayed as a luxury item, defining a very singular personality. “One of our aims for 2013 was to market our products in the U.S. We believe this fair will be an excellent way of showing our current customers that we keep an eye on the market and want a place beside the major brands in our segment”, Natália Araújo, the company’s Commercial Director, said.

“Our expectations of this fair revolve mainly around networking, and the image boosting that an event like this inevitably affords for the name and awareness of the brand. We hope that quality may bring very good quantitative results in due course”, she added.

The participation of Portuguese companies in Magic Market Week Las Vegas is an Associação Selectiva Moda initiative, supported by COMPETE and the NSRF, as part of the From Portugal project. The Associação Selectiva Moda is an organisation devoted to promoting the internationalization of Portuguese companies, and is implementing a program for 2013 of international initiatives in 35 different markets, targeting the yarn, fabric and accessories, fashion, home textiles and decoration, and technical textile sectors.

ASM