19 countries & 114 brands partake at Novomania show

Covering a total of 19 countries and regions including France, Italy, Spain, Portugal, Russia, Germany, Brazil, UK, Sweden, Holland, Belgium, USA, Australia, Japan, Korea, Philippines, Mainland China, Taiwan, and Hong Kong, and showcasing over 114 brands and innovative retail services in total, Novomania is the only tradeshow in China presenting this many international brands.

Added to that, with 80 global media titles covering the show, Novomania has been placed firmly on the fashion calendar for brands wanting to establish themselves in the growing Chinese market.

For its fourth edition Novomania showcased five fashion areas: Denim & Urban, Fashion & Chic, Sports & Street, Shoes & Accessories, and Contemporary & Premium. There is also Innovation & Retail Services - highlighting why Novomania is a must visit!

Robin Jeans, denim and lifestyle brand, founder, Robin Chretien adds, "We met the team at Novomania in LA at one of their informative roadshows. We were really impressed and they made us understand that China is the future, so that's why we are here with our brand Robin Jeans at Novomania."

Jerome Tordjmann, Export Manager of Eleven Paris comments, "This is our first time at Novomania and we are here to meet local buyers, multi brand stores, shop in shop and to increase our brand awareness in the Chinese market. There is no set agenda to showcase our brand at Novomania, but ultimately it's to make the right contacts here to enter in the Chinese market."

Chung Chung Lee, Creative Director of LIE by Lie Sang Bong (the premium Korean label) says, "Novomania is a new platform for our collection to get into the Chinese premium market. LIE is where avant-garde and NY modern style combine to create a twist on modern luxury.

"We are showing our S/S 14 collection, which we first showcased in Paris and now here in Shanghai. Novomania has been a great success for us. We met buyers not only from Shanghai, but also from all over China."