Home / Knowledge / News / Textiles / Domotex to highlight flooring innovations
Domotex to highlight flooring innovations
26
Aug '13
The upcoming DOMOTEX – the world’s leading trade fair for carpets and floor coverings – will be geared more strongly than ever to the latest flooring industry trends. A special highlight will consist of the new “Innovations@DOMOTEX” initiative, designed to put novel products at center stage.

“The new format represents a targeted investment in the quality of the event,” commented Dr. Jochen Köckler, Member of the Deutsche Messe Managing Board – the company which produces DOMOTEX. He added that advance publicity for the show would consist of focusing extra attention on the latest mega-trends in the carpet and floor coverings industry.

“We have taken this step because a prime motivation of our visitors at DOMOTEX is to engage with creative products and ideas which will help shape the future of the places and spaces we live in. We’re looking forward to an exciting DOMOTEX 2014, a show that will further consolidate its position as the world’s leading event for its sector,” stated Köckler. DOMOTEX 2014 runs from 11 to 14 January in Hannover, Germany.

Innovations with a capital “I”

Innovations@DOMOTEX will put the spotlight on product innovations in the Fitted Carpets, Resilient Floor Coverings, Parquet and Laminate Flooring and Modern Hand-made Carpets product categories. The initiative will be spearheaded by special display zones – the “Innovations@DOMOTEX Areas” – in halls 6, 9 and 17.

These special zones are designed to give visitors looking for fresh ideas and inspiration an initial overview of the latest innovations. From there, they can head straight to the exhibition stands to find out more about the carpet, resilient floor covering and parquet or laminate flooring innovations that have caught their eye.

In the words of Köckler: “Only at DOMOTEX can visitors explore and discover all the latest innovations with such convenience and ease.” For this reason the new format would, he said, remain a defining feature of DOMOTEX over the coming years.

Established special displays such as Souk Deluxe in Hall 17, with its focus on modern luxury carpets and rugs, will be closely aligned with the new innovation format. Similarly, the Innovations@DOMOTEX Area in Hall 9 will be integrated into the Wood Flooring Summit showcase for the parquet and laminate flooring sector.

Innovations@DOMOTEX will be a thread running through all DOMOTEX communications before, during and after the fair, and the innovations selected for Innovations@DOMOTEX will feature prominently in an extensive visitor recruitment and PR campaign. This will be supported by a printed Innovations@DOMOTEX Guide which will provide useful pre-fair coverage of the featured innovations. The brochure will also serve as a visitor guidebook during the fair.

In addition, targeted content will be posted on the DOMOTEX website during the run-up to the fair to generate interest in the featured innovations among potential customers. “By running a full-scale campaign to promote these innovations, we will enable the participating exhibitors to differentiate themselves from the competition and get more out of their DOMOTEX showcase”.


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Amrit Sethia
SOIE

‘The intimatewear category in India is slowly becoming trend-sensitive.’

Top executives
Textile industry, India

Such fairs are a must for industry to showcase new innovations

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search