Home / Knowledge / News / Textiles / Woolmark unveils Wool Lab Interiors at Intertextile
Woolmark unveils Wool Lab Interiors at Intertextile
27
Aug '13
The Woolmark Company is proud to present the inaugural edition of The Wool Lab Interiors at Intertextile Shanghai (Home Textiles) August 27-29.

The Wool Lab Interiors is a guide to the best wool textiles and to the most interesting and innovative applications of wool, in this case in the furnishing and interior textile sectors. The guide is a result of international research carried out by The Woolmark Company to select the newest products from the world's best companies.

Doubling as both an inspirational trend book and a practical work tool, The Wool Lab Interiors is intended for designers, architects, interior decorators, and specialised professionals all of whom can select materials based on the guide and get in touch with the relevant suppliers through The Woolmark Company.

This service is provided free of charge to promote the appreciation and use of wool in interior design. It will be visible at Intertextile Shanghai (Home Textiles), at The Woolmark Company’s booth found at W2F01.

To celebrate its debut in design, The Woolmark Company has partnered with the leading design, architecture, fashion and lifestyle publication Wallpaper*, and invited international designers – ranging from architects to interior decorators – to offer their personal interpretation of the themes presented in The Wool Lab Interiors.

The four designers whose interpretation of wool can be seen at Intertextile Shanghai are:

- Light by Snarkitecture, an American architecture studio; took inspiration from the Pure theme;

- Tipi Tent by Emiliano Godoy, Environmental designer, Mexico; took inspiration from the Metropolis theme;

- Fabric display by ESRAWE Studio, Interior and Furniture design, Mexico; took inspiration from the Tweed Heritage theme;

- Butler + Table fabric by Ron Gilad, designer based in New York.

Wallpaper interiors director Benjamin Kempton explains: "The exhibition provided The Woolmark Company a unique platform to present their new initiative, The Wool Lab Interiors, to Wallpaper's influential audience. As a partner, The Woolmark Company was able to use the exhibition to integrate with visitors and showcase the vast potential that wool can offer in the design field."

This is the first time The Wool Lab Interiors will be shown at Intertextile Shanghai, sharing with visitors the countless options to interior design, including comfort, softness, resilience, flame resistance, easy care, sound and heat insulation, assurance of wellbeing and eco-sustainability.

Messe Frankfurt (HK) Ltd senior general manager Ms Wendy Wen explains: "Intertextile Shanghai (Home Textiles) is all about bringing the best textiles on offer from around the world to the Chinese market. So it’s only natural that we partner with leading organisations such as The Woolmark Company to achieve this.

"We are excited about hosting their ‘International wool art inspired by The Wool Lab Interiors' display area for the first time, and are sure that the interior design options on offer will be well-received by Chinese buyers for the domestic market, who are increasingly looking for trendy options from overseas, as well as by our other visitors from around the world."


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X