Woolmark unveils Wool Lab Interiors at Intertextile

Scandinavian is about Nordic atmospheres and colours, and brings back to the future those dusty colours and clean lines, representing the basics of the Nordic design masterpieces of the 1950s and 60s.

798 is a theme that recalls the district-art lab with the same name in Beijing, dedicated both to experimental culture and to the encounter between art, culture, and technology.

Metropolis conveys the modern need for linearity mixed with technology, and develops through combinations of wool and leather, combed fabrics and draperies, grey shades and other natural colours to produce clean lines with high quality and elegant materials.

Tweed Heritage represents a well-established trend of the contemporary culture, restoring the allure of typical Scottish tweeds in city life and acting at the same time as a vehicle for glamour and tradition.

Pure is the theme that best summarises aspirations about a socially and ecologically compatible future through the representation of minimal atmospheres, natural hues, reassuring ambiances, plain forms.

The Woolmark Company category manager for Interior Textiles Ingrid Oomen said The Woolmark Company’s presence at Intertextile Shanghai (Home Textiles) was extremely important.

"Now more than ever is it important spread the word of wool’s infinite potential," Ms Oomen said. "More and more consumers are increasingly turning towards natural and eco-friendly products, and this is no different in the interior textiles industry.

"We are happy to be partnering with Messe Frankfurt and Wallpaper magazine and will be holding a joint press conference on August 28 at Wallpaper’s display stand, explaining the four interpretations of The Wool Lab Interiors which will be on exhibition."

Woolmark