Home / Knowledge / News / Textiles / PBteen to open 15th store in US
PBteen to open 15th store in US
Sep '13
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, announced the opening of its second store in the Chicagoland area in Oakbrook, IL. The PBteen store joins its sister brand Pottery Barn Kids, opening Thursday, September 26th at 10:00 AM. at Oakbrook Center. This will be the fifteenth PBteen location in the United States.

The store will open with the new fall 2013 PBteen collection, which features limited edition items from the brand’s collaborations with Burton Snowboards, the world’s leading snowboard company, as well as celebrity stylists and fashion designers Emily Current and Meritt Elliott (Emily & Meritt).

PBteen is designed to fully furnish bedrooms, study and lounge spaces, and provides fresh, fashionable options to appeal to varying teenage design tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organizational solutions.

Just launched, customers can create their ultimate room with the latest Burton Snowboards-inspired collection, which includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection brings authentic rider style to any room and features patterns and prints inspired from Burton’s popular apparel line, including quilts made from vintage tee prints. The collection also includes wall murals with action shots of Burton team riders, Hannah Teter, Jeremy Jones and Mikey Rencz.

The collection blends Emily & Meritt’s love for denim with touches of silver, gold and vintage-inspired glamour. The collaboration’s dreamy feel also builds on fantastical elements such as butterflies, bunnies and unicorns—as well as a wonderful sense of whimsy. The collection consists of over 37 products across seven key categories and includes bedding, furniture, lighting, wall décor, decorative accessories, jewelry storage and more.

The new PBteen store will be anchored around a complimentary PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs come to life on a television screen overhead.


Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Textiles | On 27th Oct 2016

Fischer Konzept installs sixth Zünd digital cutter

Fischer Konzept, German developers of individual packaging solutions...

Interviews View All

Awen Delaval

'Natural fibres are appreciated for traditional authenticity'

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search