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PBteen to open 15th store in US
24
Sep '13
PBteen, a member of the Williams-Sonoma, Inc. portfolio of brands, announced the opening of its second store in the Chicagoland area in Oakbrook, IL. The PBteen store joins its sister brand Pottery Barn Kids, opening Thursday, September 26th at 10:00 AM. at Oakbrook Center. This will be the fifteenth PBteen location in the United States.

The store will open with the new fall 2013 PBteen collection, which features limited edition items from the brand’s collaborations with Burton Snowboards, the world’s leading snowboard company, as well as celebrity stylists and fashion designers Emily Current and Meritt Elliott (Emily & Meritt).

PBteen is designed to fully furnish bedrooms, study and lounge spaces, and provides fresh, fashionable options to appeal to varying teenage design tastes. Categories include: bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organizational solutions.

Just launched, customers can create their ultimate room with the latest Burton Snowboards-inspired collection, which includes bedding, lighting, lounge seating, wall décor and accessories for tweens and teens. The collection brings authentic rider style to any room and features patterns and prints inspired from Burton’s popular apparel line, including quilts made from vintage tee prints. The collection also includes wall murals with action shots of Burton team riders, Hannah Teter, Jeremy Jones and Mikey Rencz.

The collection blends Emily & Meritt’s love for denim with touches of silver, gold and vintage-inspired glamour. The collaboration’s dreamy feel also builds on fantastical elements such as butterflies, bunnies and unicorns—as well as a wonderful sense of whimsy. The collection consists of over 37 products across seven key categories and includes bedding, furniture, lighting, wall décor, decorative accessories, jewelry storage and more.

The new PBteen store will be anchored around a complimentary PBteen Design Lab, where teens and their parents can engage with the brand and its products by digitally creating a personalized room. Using drag and drop technology, teens can experiment with different room configurations and color combinations to quickly see their designs come to life on a television screen overhead.

PBTEEN

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