West Elm to open new retail store in Birmingham

The store will also feature an assortment of local handcrafted products sourced through Etsy including one-of-a-kind furniture, lighting, leather goods, and wall art.

To celebrate the opening, West Elm collaborated with Birmingham artist Rachel West to create an exclusive tote bag.

“We are excited to open our first store in Alabama and support the local handcrafted community by featuring the work of Birmingham artisans in our store,” said Jim Brett, president of West Elm. “We recently made a two-year commitment to significantly increase the amount of handcrafted products we offer, and to roll out locally crafted assortments in all of our stores worldwide. Birmingham is in the first group of our stores to offer this assortment. ”

Similar to other West Elm locations, the Birmingham store will be a creative, community-driven space with products and services designed to help customers discover their personal style at home. The store will open with a preview of the brand’s Holiday assortment which includes décor in three diverse collections: Enchanted Forest, Snow Drift and New Heritage. 

West Elm