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Cristal announces product brand change in Saudi Arabia
15
Oct '13
Effective October 2013, all Cristal TiO2 products manufactured at the Yanbu, Saudi Arabia facility will transition from a Cristal product name to the product brand TiONA.

For decades, the TiONA brand of TiO2 products has been associated with market-leading products and we are pleased to incorporate Cristal TiO2 products into the TiONA family.

All Cristal product names will change to TiONA, but will keep the same product number identification. 

Paperwork will reference the TiONA brand and product number. This includes invoices, safety data sheets (M/SDS), bills of lading, placards, etc.

Marketing materials will reference the TiONA products, such as brochures, product presentations, website pages, etc.

Packaging graphics will change to the corporate brand for Cristal and incorporate the TiONA brand name. Specific product numbers will continue to be inkjet printed on the side of the bag or on a placard, depending on the size of the bag. The packaging changeover will be a phased approach and will take place over several months.

Cristal


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