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C.L.A.S.S to partake at Premiere Vision Shanghai
18
Oct '13
C.L.A.S.S. represents Creativity, Lifestyle and Sustainable Synergies, and is an International ecoplatform founded in 2007 that supports and promotes hi-tech, environmentally sensible products for fashion, home and design through a wide range of eco-textiles, yarns, processes and services.

C.L.A.S.S. is now consolidating its recent successes at Paris Premiere Vision, by staging a rerun of the first-of-its-kind panel discussion held there, as well as showing its textile eco-library during Premiere Vision Shanghai on the 22nd and 23rd October.

This will be the second time that Premiere Vision and C.L.A.S.S. have aligned themselves to share important common objectives by jointly hosting a discussion that will take place Tuesday 22 October, 5pm, seminar room on the topic of responsible innovation.

This confirms the growing appreciation for sustainable, quality design as the new model for real business growth and influence in the textile and fashion business today. And in Shanghai, a new panel of textile professionals and commentators will share their experience with an invited audience, and show how designing responsibly is totally compatible with creativity and technical and technological progress.

Moderated by Giusy Bettoni, CEO of C.L.A.S.S., prestigious speakers will take part of the discussion, among them:

- Luca Galvani - Sustainability and Compliance manager, Giorgio Armani

- Hu Yue- Deputy General Manager of design & development, Mixmind Art & Design Co.

- Leo Koo- General Manager of Prosperity Textile

- Enrique Silla - President of Jeanologia

And this is by no means an academic presentation, as demonstrated at the Paris event, attended by over 200 industry professionals. Here, clear examples were revealed showing how a raw material ingredient, such as NewLife can be leveraged successfully, and how it was nurtured by a leading fashion brand to become a high level mainstream collection offer for summer 2014 already!

It was through the passion of Laura Lusuardi from Max Mara that this was achieved so nimbly. She praised the efforts of everyone in the supply chain and importantly confirmed that it was all about being fashionably on-point, while being alert to important new technologies, combined with a commitment to a textile heritage that’s rooted in responsible innovation.


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