Home / Knowledge / News / Textiles / Denim maker Vicunha encourages reading as CSR activity
Denim maker Vicunha encourages reading as CSR activity
22
Oct '13
"The desire to read in Brazil is growing," according to tagesschau.de. Brazil was the host country of this year's Frankfurt Book Fair. The report also stated that the importance of literature in the country has increased in the last few years. Ten years ago, the average Brazilian only read one book per year. Now they read four books per year.

The Brazilian denim giant VICUNHA is also focused on promoting reading as part of its corporate social responsibility activities. With its self-initiated reading program, VICUNHA promotes the pleasure of reading among its 6,000 employees. Since February 2012, the program "World of Reading" has attracted 800 employees, who have read about 1,000 different titles in all sorts of genres.

"The program does not seem to have increased the number of employees who read, but every individual reads significantly more books than before. We call that a success," concludes Thomas Dislich, Managing Director of VICUNHA Asia and Europe and trade accounts. According to official figures, Brazil has about a 10 percent illiteracy rate, although the actual number is probably much higher.

The denim giant from Brazil supports corporate responsibility. In addition to the sustainability project BCI (Better Cotton Initiative), which stands for fair international conditions for human and ecological resources in denim production, VICUNHA maintains numerous CSR activities for its employees. These range from pensions and health care to education.

To achieve their goal of promoting reading, VICUNHA maintains internal libraries and works with the state government, which provides mobile libraries. VICUNHA also promotes the campaign with organized reading events. Tablet computers serve as incentives to participate in the program. These are awarded as prizes after a certain number of books are read. Participants get a reading pass that is filled like a coupon book, based on activities completed and the number of books read in a certain amount of time.

When the first reading pass is filled, the employee receives an eco-friendly bag with a T-shirt and a pin. With the second full reading pass they receive a bonus of 30 reals (about 10 euros) that goes towards a book purchase. A prize of a tablet computer is awarded for the third and final filled reading pass. Only one reader reached this goal last year.


Must ReadView All

Textiles | On 26th Jun 2017

US initiates probe into PSF imported from 5 nations

The department of commerce of the US has initiated investigations for ...

Textiles | On 26th Jun 2017

Braskem invests in polypropylene production facility in US

The Board of Directors of Braskem, one of the largest producer of...

Textiles | On 26th Jun 2017

'Export promotion schemes to continue under GST regime'

The export promotion schemes will continue under GST regime, said...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
June 2017

June 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search