Invista unveils innovation, collaboration & speed strategy

Speed

INVISTA is currently working with more than thirty strategic fabric mills in Asia to develop new, performance-oriented fabrics. This focus on quickly translating fiber innovation into fabrics for apparels, and connecting brands with retailers and end user consumers has become a key differentiator for INVISTA.

“We strongly believe that advanced textile science and technology-based fiber and fabric innovation, combined with trusted consumer ingredient brands will play an increasingly important part in this rapidly changing market.  Working closely with partners – from mills to brands, retailers and even end-users – INVISTA is committed to continuing to drive innovation, accelerate its speed to market and invest in our brands to help increase the competitiveness of our customers,” he said.

Strategic supplier

Fundamentally, INVISTA has transformed its role from that of a supplier to one of a strategic partner.  Instead of being content to innovate and manufacture, INVISTA is pushing the envelope as far as possible to connect the entire value chain.

“We want to connect key players in the value chain who are seeking for differentiation, helping them to leverage our strengths to compete and create value in the increasingly competitive market.  In practice that means inspiring innovation and sustaining market differentiation through deeper collaboration at all the different levels of the supply chain – here in China, and around the world,” Born said.

Invista