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MBFW Russia taps potential of light industry: Minister
06
Nov '13
Russian light industry has the potential to grow but it requires modernization in individual sector and the Mercedes Benz Fashion Week (MBFW) Russia is intended to develop this potential, said Russian Minister of Industry and Trade Denis Manturov at the fashion week held recently in Moscow.
 
The Russian Ministry of Industry and Trade organized an event titled ‘Days of Industrial Collections’ under the Mercedes Benz Fashion Week, in which famous Russian designers created a capsule collection for the light industry of Russia.
 
According to a statement issued by the Ministry, Mr. Manturov said the concept behind the event is to showcase Russian production of clothing, and the industrial collections depict entirely ‘Made in Russia’ creations of the designers from the country.
 
The Minister also stressed on the importance of close cooperation between designers and manufacturers of domestic brands to increase the sales of ‘Made in Russia’ clothing.
 
It is also important to manufacture the product from the beginning to the end in Russia by using entirely domestic resources in order to develop and support the Russian light industry, he added.
 
 Mr. Manturov said that for many years the successful fashion weeks have demonstrated the talent which is prevailing in the country and this concept of the industrial collection showcased the collaboration of designers with domestic manufacturers for promoting the ‘Made in Russia’ clothing.
 
The Russian Minister said the domestic light industry is capable of delivering a competitive product and that in order to succeed and create a mark for itself the industry has to work in good value for money.
 
Viktor Evtukhov, deputy minister of Industry and Trade, said the goal of the Ministry is to create an industrial policy which benefits Russian manufacturers who create products for the domestic consumers. The intention is to create high-quality products for the middle-class consumers of the country, he added.
 
In addition to the ‘Days of Industrial Collections’, the Ministry also initiated the Children’s Fashion Festival during the event, where ten Russian brands presented kidswear collections.
 

Fibre2fashion News Desk - India


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