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Heimtextil 2014 enlarges presentations with top speakers
Nov '13
Heimtextil has enlarged its programme of lectures and, at the coming trade fair for home and contract textiles (8 to 11 January 2014), renowned architects and furnishing experts will discuss current issues relating to the contract business at the new ‘Contract Square’ area in the foyer of Halls 5.1 / 6.1.

Parallel to this, Heimtextil offers information about e-commerce for retailers and IT developments in the hotel business at ‘Lecture Square’ in Galleria 1. The programme of the world’s leading trade fair for the sector also includes additional conference and lecture themes.

On the first three days of the fair, the lectures at the ‘Contract Square’ will focus on issues relating to modern architecture. The location for the lectures, which begin at 13.00 hrs and are being organised in cooperation with AIT architecture magazine, is the foyer of Halls 5.1 / 6.1. ‘Contract Square’ is recognised by the appropriate architects’ chambers as a training event and participation certificates will be available there.

The programme begins with the ‘Architecture is Conversion’ block on 8 January 2014. In this age of climate change, converting buildings is an increasingly attractive alternative to new buildings. The top speakers, who include Anne Lacaton of Lacaton & Vassal, Paris,

Claudia Meixner of Meixner Schlüter Wendt, Frankfurt, will present ways in which existing buildings can be used for new purposes and discuss the creative challenges involved in conversions.

On the second day of the fair, lecturers including Yves Schihin of Burkhalter Sumi, Zurich, and Petra Blaisse of inside outside, Amsterdam, will look at ‘Hotels Beyond the Standard’. Finally, on the Friday, the ‘Contract Square’ programme will examine the subject of ‘Living in a Community / Communal Living’ with lectures by several top speakers including Susanne Schindler of Parsons School, New York, and Dörte Mandrup of the studio of the same name in Copenhagen. The programme will be chaired by architect critic Andreas Ruby on all three days.

Concurrently with ‘Contract Square’, the ‘Lecture Square’ information forum in Galleria 1 will present an extensive programme of talks. On 8 and 10 January 2014, the ‘Webchance Academy’, the lecture forum for successful advertising and sales on the internet, will offer insights into the opportunities presented by the online business and marketing. Web experts and retailers will give valuable tips on starting up in the internet business – in all cases, from 12.00 to 17.00 hrs.

‘Lecture Square’ focusing on the hotel business In cooperation with the German Hotel Association (IHA), Heimtextil will spotlight developments in the hotel business on 9 January 2014.

Beginning at 09.30, experts from renowned technology suppliers will provide an overview of the current state-of-the-art and discuss opportunities and potential applications. “The aim of the event is to help people, especially colleagues from the individual-hotel segment, to make their everyday professional life easier and more efficient”, says IHA Chairman Fritz G. Dreesen.

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Messe Frankfurt

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