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Immagine Italia moves away from home linens to innerwear
Dec '13
A short time before the seventh edition of Immagine Italia & Co., the Chamber of Commerce of Pistoia has decided to change the layout of the fair; in fact, they have chosen not to open the exhibition to the sector of household linen, as the applications received in this sector are not enough to ensure an economic and commercial return to the exhibitors themselves, as in previous editions. Therefore, in 2014, there will be a different event; dedicated exclusively to the underwear and lingerie sector.

"For the household sector we have not reached the minimum satisfactory threshold that we set - said Stefano Morandi , President of the Chamber of Commerce of Pistoia - as of today the applications received from the home linen companies are less than fifty, compared to over a hundred in the  underwear industry.

"Albeit with regret, we can not do anything but take note of the intention expressed by the sector. Our biggest regret goes to those companies in the home linen sector that despite all their efforts, will be forced, at least for this year, to give up this opportunity. On the contrary, the signal coming from the underwear and lingerie sector, once again, especially in difficult times, has showed cohesion and a long-range vision ensuring a renewed enthusiasm in this trade fair. "

Exactly in order to express more and more " the image of the group", a Memorandum of Understanding is being finalized with Toscana d'Amare, the organizer of Mare d'Amare (beachwear trade show that takes place every year in the month of July, at the Fortezza da Basso in Florence) , to create a single platform that can allow qualified companies of underwear, lingerie and beachwear ( and , we hope, of  home linen starting from 2015) to have a single point of contact capable of being both collector and promoter of initiatives in domestic and international markets, a sort of embassy enabling new forms of communication in Italy and innovative projects of promotion and consolidation in foreign markets.

The Importance of Immagine Italia and Mare d'Amare is not due to the mere fact of being the only Italian trade fairs in the sector but rather to be two events conceived and organized to provide advanced services to businesses.

Hence, Immagine Italia is on the way to become a brand of excellence designed to organize events in Italy and abroad and activate internationalization projects within the activity the Chamber of Commerce of Pistoia has always carried out for years, whose importance has recently been strongly reinforced by the companies in the event organized by Intesa San Paolo.

Despite the persistence of this fierce and endless economic crisis, small and medium-sized companies in all sectors that make up the true Italian manufactoring process, can not do without a correct visibility in the domestic market and have an increasing need for an articulated structure that could help them achieve or consolidate positions in the nowadays markets, which are more effervescent and mature than in the past.

With this in mind and in order to give a signal of homogeneity and compactness, the fair in July Mare d’Amare becomes Immagine Italia by Mare d'Amare (maintaining its focus on beachwear and accessories). The brand Immagine Italia will be the common element of all projects for the penetration of Pistoia and Italian companies into foreign markets to work together to help companies in the underwear and beachwear sector and, starting from tomorrow, those in the household sectoras well, to present themselves in the international markets with a well-defined image of the group.

Immagine Italia & Co

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