Home / Knowledge / News / Textiles / China's home textile online sales likely to soar
China's home textile online sales likely to soar
Dec '13
From January to October this year, the online sales of home textiles in China reached 53 billion yuan, according to the data from the China Household Textile Industry Association. Of this, with sales of 26 billion yuan, Lynx accounted for nearly 50 percent of online sales.
At the present rate, online sales of home textiles in China is likely to cross 60 billion yuan this year.
The sudden emergence of online sales network has become a hot topic in the Chinese home textiles industry, and many brands have started to focus on selling online.
Industry analysts expect online sales of home textiles in China to double within a few years from now. One reason for this expected growth is that home textiles like towels, bed sheets, etc. are generally standardized products which are more suitable for online sales. 
Another reason is the quietly changing spending habits of consumers, who are now shifting focus from price level and are paying more attention to value for money. As a result, some brands are now introducing homogeneity of products in offline and online stores. This way, consumers find it more convenient to get the same product online with store experience.
With frequent patronization by customers, the online businesses of well-known home textile brands are increasingly turning prosperous.

Fibre2fashion News Desk - India

Must ReadView All

Union textiles minister Smriti Irani addressing at the Texprocil Annual Export Awards. Courtesy: PIB

Textiles | On 22nd Oct 2016

Govt to extend special package to home textiles segment

The Central government is likely to extend the recently approved Rs...

Reebok Liquid Speed Grey. Courtesy: Business Wire

Apparel/Garments | On 22nd Oct 2016

Reebok’s Liquid Factory brings sneaker creation to US

Reebok, a pioneer in the sporting goods industry, has brought sneaker ...

Courtesy: GHCL

Textiles | On 22nd Oct 2016

GHCL to invest Rs 67.25 crore in textile division

Chemicals and textiles firm GHCL will invest Rs 67.25 crore in its...

Interviews View All

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Angelina Francesca Cheang

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search