"The top line-up with the leading international manufacturers underscores yet again the outstanding position held by Heimtextil as the world’s leading trade fair for home and contract textiles”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt.
From 8 to 11 January 2014, the unrivalled product spectrum and an attractive programme of events promise new highlights in terms of design, functionality and high-quality textile products.
“Positive signals for a successful start to the year are also being generated by the improved situation of the textile industry”, adds, Braun. Business in Europe during the last quarter of 2013 was characterised by economic recovery.
Additionally, exports to certain countries, e.g., Russia, China and Turkey, developed positively. Thus, according to Euratex, the trend indicates an upturn in the situation of the European textile industry in 2014. The driving force behind this recovery is likely to be an increase in domestic demand. According to Germany’s textil+mode federation, the German textile industry is also in a good position with increasing sales on the cards.
One of the reasons for this is that, according to the GfK consumer-research institute, the Germans will have an additional disposable income of € 586 per capita in 2014. This good prognosis is supported by the IFO economic-climate index. The situation is similar for the German home and household textile industry: the indications for 2014 permit an optimistic outlook for the new year thanks to the positive prognoses for private consumption and, in particular, economic developments in the building and modernisation sector.
‘Conceptual Living’ presents new sales opportunities
In cooperation with the ‘Zukunftsinstitut’ (Future Institute), one of Europe’s leading trend-research think tanks, Heimtextil has been able to identify a future-oriented trend theme: ‘Conceptual Living’ illuminates changed interior-design expectations and the resulting reorientation in the world of textile furnishing. Thus, home and household textiles are growing in importance for the creation of individual living space.
Heimtextil has investigated the development towards ‘Conceptual Living’ and presents the ensuing opportunities for trade and industry. “Textiles are an excellent way for people to give expression to their personality”, says Braun. “For around two thirds of Germans, home textiles give the home individuality and the final touch.” In addition to the survey of German consumers, the study has been given an international orientation with the results of polls conducted in Italy and Russia.
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