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Heimtextil posts successful start to new furnishing season
Jan '14
Heimtextil 2014 in Frankfurt am Main, which closed its doors after a four-day run, represented a successful start to the new furnishing season.

“Almost 67,000 visitors from 133 countries (2013: 65,835) made their way to Frankfurt to see the latest products and innovations being shown by 2,718 international exhibitors (2013: 2,616).

"With growth on both the visitor and exhibitor sides, Heimtextil 2014 has been a complete success. In addition to the excellent statistics, the quality and enormous spectrum of products underscore the unique position of Heimtextil as the world’s leading trade fair for home and contract textiles”, says Detlef Braun, Member of the Executive Board of Messe Frankfurt, summing up the results of the event.

With growth in the number of exhibitors for the fourth year running, Heimtextil sent a positive signal to the sector even before it began. This and the return of many leading renowned European companies gave a further boost to a sector already taking an optimistic view of the coming season.

For example, one of the high-grade returnees, Chivasso from the Netherlands, was delighted with the fair and the orders taken: “We decided to exhibit at Heimtextil again and are very pleased with the results”, reports International Sales & Marketing Manager Robert Petit. “For us, Heimtextil was unequivocally an order fair. Great interest was shown in our high-quality wallpaper designs by both German and international visitors.”

Visitors and exhibitors emphasise the high standard of the fair

As in previous years, the results of the fair were given a positive rating by both exhibitors and visitors. Thus, 94 percent of visitors (2013: 94 percent) said they had achieved their goals for the fair, which confirms the high standard of Heimtextil exhibitors. In turn, the bulk of exhibitors were very pleased with the visitor quality – 79 percent reported that they had achieved their targets for the fair (2013: 78 percent).

The high level of internationality at Heimtextil continues to be characteristic of the fair: just over 66 percent of visitors (2013: 66 percent) and 88 percent of exhibitors (2013: 88 percent) came to Frankfurt from outside Germany with particular growth being noted from Scandinavia, East Europe, South America and South Korea.

The large number of international participants and the importance of Heimtextil for the export business were also confirmed by Thomas Albrecht, CEO of Albrecht Creative Concepts: “We had customers from Japan, Korea, Brazil and very many from America in general – all were here and all placed orders. Given that this was our first time at the fair after a five-year break, I was very surprised by the large number of orders we took.”

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