Home / Knowledge / News / Textiles / Uruguay must invest in marketing its fine wool: IWTO
Uruguay must invest in marketing its fine wool: IWTO
18
Jan '14
Ms. Delden (L); Mr. Ackroyd (R)/elpais.com
Ms. Delden (L); Mr. Ackroyd (R)/elpais.com
The South American country of Uruguay produces all varieties of high-quality wool demanded by international consumers, however, the international market is unaware and the country needs to invest in marketing the fine quality wool it produces, said International Wool Textile Organization (IWTO) president Peter Ackroyd during a meeting at the Uruguayan Chamber of Commerce for National Products (CMPP) in the capital city of Montevideo.
 
Mr. Ackroyd said that Uruguay produces all types of wool that are demanded by the consumers, but manufacturers of quality garments who require such fine quality wool are unaware of the wool produced in the country.
 
Uruguay needs to invest in marketing and promotional campaigns to inform the world regarding the sustainable production of this natural fibre carried out in the country, he added.
 
According to the IWTO official, Uruguay is the only wool-producing country consisting of all the links of the chain within its borders, and it should highlight this facility which is absent in other competing nations.
 
The IWTO official along with the organization’s general secretary Elisabeth van Delden visited several sheep farming and wool processing units in the country, and met with the members of the CMPP.
 
At the meeting, Ms. van Delden informed about the working group Sustainable Practices Committee of IWTO, which is working intensively for new generation of consumers who are aware of the benefits of wool, and the sustainable practices in wool production.
 
Several internationally renowned fashion designers have used wool in their collections, which are very successful in leading countries such as England and France, and it is necessary to make them aware of the fine-quality wool produced in this country, she added.
 
Pedro Otegui, president of CMPP, said IWTO is a fantastic tool that can help towards the growth of wool sector in the country, which shows promise and has potential to develop the sector, but is still lagging behind compared to the producers and exporters from countries such as Australia and New Zealand who are spending a lot of money in marketing.
 
Several wool manufacturers from Uruguay were present at the meeting where the IWTO officials gave presentations and explained the concepts of promotional campaigns and marketing tools that could be used by manufacturers to make their products known in international markets.
 

Fibre2fashion News Desk - India


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Angelina Francesca Cheang
MY ANJE

'Consumers in the age-group 21 to 38 are driving the activewear trend'

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X