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FESPA Digital 2014 to optimize visitor experience
30
Jan '14
The Digital, Textile, Wrap and Signage hubs will each offer tailored learning and networking addressing key growth opportunities for digital printers, during the world’s largest focused exhibition for digital print in 2014.
 
The new FESPA hub concept will offer visitors a focused learning environment combining inspiration and insight from the presentation theatres, the opportunity to network in the VIP lounge as well as attend new technology demonstrations. The move away from our traditional visitor features is to deliver compelling content alongside demonstrations, optimising the visitor experience at FESPA Digital 2014.
 
The Digital Hub, delivered in partnership with Mimaki, will offer presentations of market research, market entry tips as well as specific presentations focussing on: Business skills, (sales and marketing, recruitment, finance); Applications such as interiors (glass, wood, metal, wallpaper); Instore (personalisation, rapid turnaround); Efficiency (across all aspects from print processes to logistics); Technical (design, colour profiling, finishing). Visitors are also invited to experience demonstrations of three key digital print technologies and connect with speakers and their peers in the VIP networking area.
 
 "We are looking forward to participating in the Digital Hub at FESPA Digital 2014. FESPA has outdone itself with even more creative ideas and outstanding features for this year's show. Mimaki is a proud sponsor of the Digital Hub and will present multiple printing solutions for the sign and graphic arts industry. 
 
The Hub includes everything visitors need to share ideas and strengthen relationships with customers, prospects and other like-minded individuals. Mimaki is honoured to partner with FESPA on the feature and will definitely put on a spectacular show this year", comments Mike Horsten, EMEA Marketing Manager, Mimaki.
 
The Fabric Hub, delivered in partnership with Kornit Digital will share market research and presentations focussing on direct-to-garment printing, volume textile printing for fashion and interior applications such as soft furnishings. Textile print applications will also be showcased in the textile VIP networking lounge.


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