Home / Knowledge / News / Textiles / NTC unveils Brand India and Indian Republic stores
NTC unveils Brand India and Indian Republic stores
Feb '14
The National Textile Corporation Ltd. (NTC) has unveiled its Brand India Store and Indian Republic Store, its innovative flagship stores in New Delhi.
Smt. Zohra Chatterjee, Secretary, Ministry of Textiles, Government of India, unveiled the two stores, along with StreeVijay—a social empowerment initiative for women, Setu—a handloom cluster procurement initiative and RAASA—a home furnishing brand. 
Brand India Stores would primarily serve to fulfil all the retail needs of the consumers for home and lifestyle products ranging from home furnishings to home furniture to ethnic garments to lifestyle home products. The Brand India stores will have apparels, accessories, home decor and furnishings, etc.
NTC roped in designer Raghavendra Rathore, who helped NTC to choose India’s best designers in various categories to design exclusively for NTC’s Brand India. The products will be sourced from various clusters in India thus promoting local weavers through its handloom procurement initiative—Setu. 
Setu is an initiative of NTC which will ensure that NTC procures handloom products directly from the weavers and eliminate the middlemen. The initial stock has been procured through clusters with the National Handloom Development Corporation (NHDC). NTC will expand its product portfolio and also uplift the weavers, a statement said.
Indian Republic stores will have quality merchandise at most affordable prices. The stores will bridge the gap between the branded apparel sector and the unorganized market. It aims at being the most affordable branded apparels in the country. 
Initially, the stores will have menswear range, and gradually all other range would be added. NTC plans to expand its network in the coming months to cover the entire country. 
RAASA is a home and bath linen brand of NTC, and the initial designs have been inspired by Nav-Ras, thereby providing home linen products for every mood of the customers. 

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 27th Oct 2016

Teijin Frontier develops Solotex RC lightweight fibre

Teijin Frontier Co. Ltd, fibre products converting company and part...

Tosha Hays addressing the conference. Courtesy: College of Family and Consumer Sciences, UGA

Textiles | On 27th Oct 2016

Industry experts discuss future of fabrics at UGA

Industry experts, researchers and military officials discussed the...

Courtesy: Global Denim Awards

Fashion | On 27th Oct 2016

Anbasja Blanken & Italian mill ITV Denim win GDA

Dutch designer Anbasja Blanken and Italian mill ITV Denim was the...

Interviews View All

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search