Home / Knowledge / News / Textiles / Clariant unfolds four textile colour trends
Clariant unfolds four textile colour trends
05
Mar '14
Clariant, a world leader in specialty chemicals, has released ColorForward Interiors 2015, the second annual color forecasting guide for producers of textile yarn and filaments, and designers and manufacturers of textiles, upholstery and carpeting. 
 
This unique creative tool from Clariant ColorWorks defines four trends that can be expected to attract consumer attention in the next few years and creates a color palette that can help marketers tap into the emotions behind those cultural currents.
 
“As a natural element, color has the power to transcend and translate cultural, political, religious and social influences. As a tool, it has the power to communicate emotions and stories as succinctly as possible. And it acts as the ideal marketing driver to steer consumers’ purchasing choices for the future,” comments Judith van Vliet, Designer at ColorWorks Europe/IMEA.
 
ColorForward Interiors is derived from Clariant’s groundbreaking ColorForward program, now in its ninth year. ColorForward springs from the minds and experience of color, design, marketing and polymer experts, representing multiple creative industries from all over the world. ColorForward Interiors is produced in collaboration with the Clariant Masterbatches Textile Group and expands the platform to provide additional relevance to the fiber and yarn industry.
 
“ColorForward Interiors 2015 is targeted at our fiber customers, whether they are in carpets, automotive textiles, upholstery or elsewhere,” explains Francis Baud, Global Head of Marketing – Textiles for Clariant Masterbatches.  “It helps Clariant’s fiber sales and marketing teams to go more in depth in the needs of our customers, which is extremely important for our challenging business.  
 
Most of our customers have their own design centers or work with design companies to create new textile products every year. These designers are curious to understand global colors trends, and more importantly, what are the social reasons behind those trends. When customers can spend a day in one of our ColorWorks centers, exploring ColorForward Interiors with Clariant designers, they always benefit from this unique experience.”
 
ColorForward Interiors 2015 presents a palette of forty colors, ten for each of four societal trends expected to influence consumers around the world. Each color is presented in polyamide or polypropylene fibers that are formed into pompons and stored in a presentation box that is decorated with illustrations representing the four trend themes. The pompons can be rearranged inside the box to create hundreds of combinations using strong, bright colors with complementary and contrasting neutrals and mid-tones.
 
Click here to view more.

Clariant

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Textiles | On 20th Feb 2017

Sri Lanka's textile exports rise 2.3% in Jan-Oct '16

Exports of textiles and garments from Sri Lanka increased by 2.3 per...

Interviews View All

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Smita Murarka
Amanté

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search