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Clariant unfolds four textile colour trends
05
Mar '14
Clariant, a world leader in specialty chemicals, has released ColorForward Interiors 2015, the second annual color forecasting guide for producers of textile yarn and filaments, and designers and manufacturers of textiles, upholstery and carpeting. 
 
This unique creative tool from Clariant ColorWorks defines four trends that can be expected to attract consumer attention in the next few years and creates a color palette that can help marketers tap into the emotions behind those cultural currents.
 
“As a natural element, color has the power to transcend and translate cultural, political, religious and social influences. As a tool, it has the power to communicate emotions and stories as succinctly as possible. And it acts as the ideal marketing driver to steer consumers’ purchasing choices for the future,” comments Judith van Vliet, Designer at ColorWorks Europe/IMEA.
 
ColorForward Interiors is derived from Clariant’s groundbreaking ColorForward program, now in its ninth year. ColorForward springs from the minds and experience of color, design, marketing and polymer experts, representing multiple creative industries from all over the world. ColorForward Interiors is produced in collaboration with the Clariant Masterbatches Textile Group and expands the platform to provide additional relevance to the fiber and yarn industry.
 
“ColorForward Interiors 2015 is targeted at our fiber customers, whether they are in carpets, automotive textiles, upholstery or elsewhere,” explains Francis Baud, Global Head of Marketing – Textiles for Clariant Masterbatches.  “It helps Clariant’s fiber sales and marketing teams to go more in depth in the needs of our customers, which is extremely important for our challenging business.  
 
Most of our customers have their own design centers or work with design companies to create new textile products every year. These designers are curious to understand global colors trends, and more importantly, what are the social reasons behind those trends. When customers can spend a day in one of our ColorWorks centers, exploring ColorForward Interiors with Clariant designers, they always benefit from this unique experience.”
 
ColorForward Interiors 2015 presents a palette of forty colors, ten for each of four societal trends expected to influence consumers around the world. Each color is presented in polyamide or polypropylene fibers that are formed into pompons and stored in a presentation box that is decorated with illustrations representing the four trend themes. The pompons can be rearranged inside the box to create hundreds of combinations using strong, bright colors with complementary and contrasting neutrals and mid-tones.
 
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Clariant

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