Home / Knowledge / News / Textiles / Eurojersey debuts environmental sustainability campaign
Eurojersey debuts environmental sustainability campaign
13
Mar '14
The new Sensitive Fabrics campaign message is very topical, highly evocative, bewildering and eloquent, with the environment and fabrics as the lead players. Ever-sensitive to the theme of eco-sustainability since 2008, Eurojersey, the international reference point in the warp-knit sector that are 100% Made in Italy, continues its commitment to balanced and sustainable growth, showcasing its ethical conduct and its example as an industrial model attentive to respect for the land and common resources.
 
This campaign has many subjects, with a breakaway concept for choice and for two alternating pictures with strong visual and emotional impact, often in contrast to one another. 
 
A double image with a double message: the headline is SENSITIVE FOR NATURE. FABRICS FOR PASSION, read vertically, underlines the care Sensitive Fabrics have for the environment; read horizontally instead, it is clearly a reference to the brand. 
 
The creativity aims at the duality of Sensitive Fabrics’s sustainability and quality, in some cases associated with moments that are reminiscent of ecological disasters, in others images full of hope and positive thinking. 
 
For each topic, a targeted body copy
BEWARE WHAT YOU WEAR. Together we can safeguard nature. Your choice makes the difference. Both a statement and an invitation to be aware of what you wear, to how to choose quality and to how you can make a difference in protecting the environment.
 
WE CARE FOR WHAT YOU WEAR.  Sensitive Fabrics mean high quality at low impact on the environment. The fabrics quality of Sensitive Fabrics is a statement of commitment to large-scale sustainable production.   
 
The campaign launch point is the digital marketing platform from February 2014 up to marketing planning for the rest of the year. A continuous commitment all through the year.
 

Eurojersey


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X