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Heimtextil expands 'Trend Show' into 'Theme Park' concept
25
Mar '14
A new season, a new Trendtable, a new concept: Heimtextil is working on a completely new kind of trend presentation for the next trade fair for home and contract textiles (14 to 17 January 2015). “We plan to expand the Trend Show into a ‘Theme Park’ and make room for a comprehensive presentation of future-oriented subjects relevant to the sector.
 
"To this end, we are planning a series of new measures, with which we aim to draw greater attention to design-oriented, contemporary aspects”, said Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt, announcing the new plans. 
 
In a first step, experts from six international design studios met for the Trendtable in Frankfurt am Main on 5 and 6 March 2014 and exchanged ideas and opinions on global design developments. The results of their deliberations represent the creative basis for the new ‘Theme Park’ at Heimtextil 2015, which will include hospitality and sustainability areas, as well as a colour area and presentation zones visualising trend and innovation themes.
 
Dutch designers assume overall responsibility
Representatives of new yet extremely renowned design studios also took part in the Trendtable: Lisa White, Creative Director of Homebuildlife / WGSN from the USA and Felix Diener, textile designer and engineer from the studio of the same name in Germany contributed for the first time this year. Additionally, the Trendtable welcomed back Mayouri Sengchanh of French agency Exalis / Carlin International. 
 
The other members of the Trendtable are Kate Franklin and Caroline Till of FranklinTill Studio, Great Britain, Dan Namura and Gen Namura of Dan Project, Japan, and Anne Marie Commandeur, Grietje Schepers and Anouk Haegens of Stijlinstituut Amsterdam, the Netherlands. In this connection, the Dutch trend experts from Stijlinstituut Amsterdam have assumed responsibility for preparing the concept of the trend themes and the new ‘Theme Park’ at the next Heimtextil.
 
“The ‘Theme Park’ will concentrate creativity, science, technology, business and communication to reveal new solutions and developments in the world of textile interiors”, explains Anne Marie Commandeur.
 
During the meeting in Frankfurt, all design studios presented their own trend predictions, which were then discussed and refined. In this connection, the designers introduced a variety of future-oriented projects from the fields of architecture, interior design, fashion, art and lifestyle from all over the world, account of which have been taken into the evaluation process.


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