L'Uomo Vogue & Woolmark celebrate collaboration

27 Mar '14

4 min read

The windows of the most important flagship stores and David Jones will display photographs from L'Uomo Vogue archives, with the intent to create an exclusive and extraordinary "street photo exhibition" dedicated to fashion and Merino wool. The images feature some of the greatest personalities and most influencing icons of the world of art, culture and entertainment, pictured by top international photographers to express a contemporary aesthetic.

This unique and impactful presentation of Sydney's luxury shopping district, taking place from 5pm to 9pm, will offer a suggestive experience to residents and visitors, promoting the city as one of the most progressive and glamorous destinations in the world.

The focus of the shopping night will be on wool which, thanks to its unique natural qualities, has always been a favourite of global fashion. Customers who purchase an item during the World Wide Wool event will get the chance to receive a special invite for 2 people for an exclusive photographic exhibition dedicated to Australia at the Museum of Contemporary Art, created by L’Uomo Vogue in collaboration with The Woolmark Company.

At 5.30pm David Jones will hail the launch of the shopping night. From here Franca Sozzani will attend customer events through the Castlereagh Street and Martin Place shopping district including Ermenegildo Zegna, Prada, Miu Miu, Salvatore Ferragamo and Giorgio Armani.

Australian Wool Innovation Limited

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