Home / Knowledge / News / Textiles / Woolmark & SARAR team up to launch Cool Wool collection
Woolmark & SARAR team up to launch Cool Wool collection
01
Apr '14
Over the past two weeks SARAR and The Woolmark Company joined forces to highlight Merino wool as the ideal premium natural fibre for spring/summer to consumers in Turkey and Germany through a range of Cool Wool pieces.
 
On March 20 and 26, Germany and Turkey respectively carried out retail events in key flagship SARAR stores in Dusseldorf and Istanbul. The events were used as the platforms to showcase the launch of the 'Cool Wool for SARAR' collection, marking the beginning of an extraordinary partnership between the two international brands.
 
Attended by Ross Antony in Dusseldorf Germany, a leading TV celebrity, and one of Turkey's most famous and stylish actors from the TV series 'Intikam', Engin HEPILERI joined the SARAR Cool Wool launch at their flagship store in Zorlu Centre Mall, Istanbul.
 
"Wearing a SARAR Cool Wool suit has impressed me by the fabric quality and its features of light reflection, and also the inspiration the fabric provides to designers and men who want to have eco-friendly, innovative and stylish Cool Wool suits," said Engin HEPILERI during the launch.
 
The Cool Wool line is a capsule collection of menswear pieces, and includes a small number of womenswear garments, available in all SARAR stores throughout the spring/summer season. Each piece matches the signature style of SARAR's tailoring details and refinements using lightweight Cool Wool qualities. 
 
The garments are selected from a range of the most prestigious Merino wool fabrics. A select number of weavers supply the Woolmark-licensed Cool Wool fabrics which have the perfect qualities and weights to impart comfort, lightness, drape and soft handle.
 
The original Cool Wool program, launched by the International Wool Secretariat nearly 30 years ago and used up until the late-1990s was very successful, however, the new Cool Wool campaign takes the concept of trans-seasonal apparel even further for the 21st century with even lighter weight fabrics and yarns, promoting the use of wool as a fibre for all seasons and extending the selling period of wool.
 
Research has shown that wool performs better than cotton and polyester in the natural management of moisture and temperature, ensuring that Cool Wool keeps the wearer more comfortable when temperature rises. Wool is a living fibre that breathes and naturally manages the body's micro climate by absorbing and transporting moisture vapour from the body preventing the build-up of humidity.

Must ReadView All

Apparel/Garments | On 18th Jan 2017

Government considering 100% FDI in single brand retail

The Government of India is looking at allowing 100 per cent foreign...

Courtesy: Walmart

Apparel/Garments | On 18th Jan 2017

Walmart to create 34,000 new jobs in the US

The world’s biggest retailer and also the biggest US private sector...

Courtesy: UN Department of Public Information

Textiles | On 18th Jan 2017

World economy expanded by just 2.2% in 2016: UN

The world economy expanded by just 2.2 per cent in 2016, the slowest...

Interviews View All

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Amardeep Singh
Orient Craft

'In export markets, the trend in terms of embroidery, is towards matte...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
January 2017

January 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search