Home / Knowledge / News / Textiles / Actor Isabel Lucas film pays homage to Aussie wool sector
Actor Isabel Lucas film pays homage to Aussie wool sector
08
Apr '14
Australian actor Isabel Lucas stars in Country Road's short film, Life Through Wool. Made in collaboration with The Woolmark Company and filmed at 'Boonoke' sheep station, the film pays homage to Australia's Wool industry.
 
To increase the global demand for Australian wool, it is vital for Australian Wool Innovation (AWI) to demonstrate the key role of Australian Merino wool in the international fashion industry. Closer to home however, it is equally important to showcase the fibre of our nation’s versatility in apparel available in one of Australia's most respected brands.
 
Marking the 50th anniversary of the Woolmark symbol - owned by AWI - and Country Road's 40th year as Australia's most loved lifestyle brand, the two iconic brands have come together to create a beautiful short film celebrating Australian wool. Both brands represent quality and have played integral roles in showcasing modern Australia within the fashion industry.
 
Australian actor Isabel Lucas stars in the film Life Through Wool which celebrates Country Road's long-standing relationship with The Woolmark Company and the spirit and essence of the brand. The film pays tribute to the 50,000+ woolgrowers who live in Australia.
 
Life Through Wool is set on 'Boonoke' sheep station. The iconic 43,000 hectare property at Conargo in the NSW Riverina was the original F S Falkiner & Sons holding purchased in 1878, along with half of the Peppin Family’s Wanganella sheep flock.
 
With its Billabong Creek frontage extending out to vast treeless saltbush plains, 'Boonoke' has been a prominent property in the pastoral industry for more than 100 years. Today, the 'Boonoke' country is utilised for commercial pastoral pursuits centred around its commercial Merino flock, producing 1000 bales of Wanganella wool annually.
 
The storyline of the film which is true to many hearts of Australia's large farming community sees Lucas, a modern city woman, take a trip back to the family home. It's shearing season and thousands of sheep arrive. Lucas's character enjoys the beauty of the farm, familiarity of home and reflection of stillness.
 
For 40 years iconic Australian brand Country Road has been producing clothes which authentically reflect the Australian way of life. Committed to value and quality, Country Road uses the finest materials the world has to offer and so is able to showcase the versatility of Australian Merino wool throughout their collections. Country Road is one of Australia's biggest users of extra fine Merino wool.


Must ReadView All

Textiles | On 26th Jul 2017

Q1 2018 revenue at Raymond soars 14%

The consolidated revenue of Raymond Limited for the first quarter of...

Textiles | On 26th Jul 2017

Textile Corp of America to create 1000 jobs in Tennessee

Textile Corporation of America Inc, a leading textile manufacturer,...

Textiles | On 26th Jul 2017

Leather & footwear industry expecting incentive package

India’s leather and footwear industry is anticipating an incentive...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X