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NY NOW summer edition adds five days of seminars & events
28
Apr '14
A comprehensive, five-day series of educational sessions and special events will add extra value to the Market experience during the summer edition of NY NOW, the Market for Home + Lifestyle, August 16-20, 2014, at New York City’s Jacob K. Javits Convention Center and Passenger Ship Terminal’s Pier 94. Beyond education and events, NY NOW also will offer inspiration and insights through a series of awards for product excellence and special feature displays.
 
Retailer-focused programming includes expert-led sessions on design and color trends, digital marketing and social media, importing, sustainability, retail strategies and more. Industry events and “Only in New York” experiences include the 63rd Annual Retailer Excellence Awards and a “Night on Broadway” featuring BEAUTIFUL: THE CAROLE KING MUSICAL. 
 
“NY NOW programming is designed to cover content – from trends to technology – pertinent to home and lifestyle retailers today,” said Christian Falkenberg, NY NOW director and senior vice president. “NY NOW also offers access to a series of after-hours networking and social events which add value to the New York City Market Week experience.”
 
The NY NOW seminar series perfectly complements the Market’s four product Collections – HANDMADE, HOME, LIFESTYLE and NEW! The HANDMADE track includes five “Power Hour” sessions hosted by CRAFT (Craft Retailers & Artists for Tomorrow) covering social media, blogging, content marketing and email marketing. On August 18, METROPOLIS moderates a panel session on “The Maker Movement – Forging A New Paradigm.” Additionally, as part of Artisan Resource which runs concurrently with NY NOW, “Importing 101” sessions will be presented daily (August 16-20) at Pier 94.
 
Within the HOME track, ART (The Creative Home Furnishings Network) presents “Retail Layout – The Secret To Stronger Sales” on August 17; New York City’s International Furnishings & Design Association (IFDA) hosts “Color Forecast: 2014 and Beyond” on August 18; and the Fashion Group International continues its “Frontliner Series” with “Designing Lifestyle,” sponsored by Traditional Home on August 19.
 

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