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FabFurnish aims to reach Rs 2.2bn turnover in 2014
Apr '14
Indian online retailer for home products, including home textiles, FabFurnish has announced plans to introduce innovative products at affordable prices, to reach Rs. 2.2 billion in revenue this year, reports the Economic Times quoting PTI.

FabFurnish co-founder Vikram Chopra said on the sidelines of the recently held Indian e-Retail Congress in Gurgaon, that the company would be taking inspiration from Netherlands-based Swedish home products manufacturing firm IKEA, and aims at introducing new products this year.

Mr. Chopra explained that initially customers were hesitant to buy home products online but FabFurnish ensures that these consumers get the best value and wider range of products, which has led to the company’s growth.

The home products retailer aims to boost sales up to Rs. 2 billion by September 2014, and hopes to end the year with revenue of Rs. 1.8 to 2.2 billion, about 3.5 times more than 2013, he added.

Mr. Chopra informed that the Gurgaon-based firm is looking to add 1,000 products every week to its catalogue of 60,000 items, and is also looking to add 8 to 10 stores under the franchise model in places like Hyderabad, Pune and Chandigarh, by the end of the year.

The two-day Indian e-Retail Congress 2014, was organized by the Franchise India consultancy firm in the city of Gurgaon, with the objective of providing a platform for e-retailers in the country in order to share their vision and ideas with industry leaders, to combat problems faced by them.

A venture of Rocket Internet, FabFurnish is India’s leading online home store, featuring interesting range of tastefully picked home products, including home textiles, from across the globe, available at reasonable prices.

Fibre2fashion News Desk - India

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