GfK publishes study on European retail industry

01 May '14

1 min read

GfK recently released a new study on European retail in 2014. The study provides a Europe-wide overview of retail-relevant data. The following GfK market indicators were evaluated for a total of 32 European countries: GfK Purchasing Power, retail turnover and the retail share of the population's total expenditures.

GfK also offers a forecast for retail turnover in 2014 and consumer price trends. The study examines the sales area provision and productivity in the European countries under review and includes a four-page analysis of Poland's dynamic retail market.

"Some very interesting trends continue to characterize the European retail landscape," explains Dr. Gerold Doplbauer, GfK retail expert and study leader. "Broadly considered, 2013 was a period of slowed economic momentum, marked by diminishing purchasing power growth.

The retail trade suffered turnover losses as a result of these conditions. Stationary sales declined more noticeably amidst rising retail prices. However, for 2014, we anticipate accelerated economic growth in Europe as well as a stabilization of the situation in Greece and Southern Europe. European retail will profit from this development, but the specific effects will vary substantially from country to country, as the study shows."

Click here to view detailed findings of study.

GfK

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