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NY NOW to debut 'Maker Project' at summer market
12
May '14
A new three-pronged initiative, connected with the nation’s growing “Maker Movement,” will debut at the summer edition of NY NOW, the Market for Home + Lifestyle (formerly NYIGF). NY NOW’s “Maker Project” will include showcases of individual makers and their products, a four-part seminar program addressing the movement’s evolution, impact and opportunities and exclusive free access to a special “NYC Maker 100” exhibit at New York City’s MAD (Museum of Arts and Design).
 
“NY NOW has been a long-standing supporter of makers and their wholesale efforts, through our HANDMADE Collection on a broad scale, as well as our specific ‘incubator’ efforts which include A+ The Young Designers’ Platform at Accent on Design,  HANDMADE Designer Maker’s Emerging Makers and Artisan Resource’s Market Incubator Program,” said Christian Falkenberg, NY NOW director and senior vice president. “This summer, we’re extending our support of individual makers through this new initiative, which not only showcases products but also educates Market participants about the movement’s origins, its evolution and its importance to our industry.”
 
The largest element of the Maker Project is the debut of a new Etsy Wholesale pavilion, featuring Etsy Wholesale Sellers and their products across the spectrum of home and lifestyle merchandise, in nearly 2,000 net square feet of exhibit space in the Javits Connector.  Etsy Wholesale is an online platform that allows retailers to connect and transact directly with emerging independent designers.  In addition to an exhibition of products, a series of in-booth presentations will augment the commercial activity.
 
“We’re thrilled to be partnering with NY NOW.  The Etsy Wholesale Pavilion at NY NOW offers buyers the opportunity to see products in-person and connect with some of the talented makers that comprise Etsy Wholesale’s online community,” said Elana Dweck, Etsy Wholesale program manager.
 
In connection with this focus on makers and their products, NY NOW will host four seminars connected with the Maker Movement during the summer Market. On Sunday, August 17, “Modern-Day Matchmaking: Technology & Tools for the 21st Century” will explore the current tools and technology that connect ideas with action—such as crowd-funding, co-working spaces, and start-up incubators—and the digital technology that enables single individuals to design, develop and deliver items that are customizable and unique.
 

NY NOW

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