Home / Knowledge / News / Textiles / Serta debuts iComfort gel memory foam & iSeries mattresses
Serta debuts iComfort gel memory foam & iSeries mattresses
15
May '14
Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with its latest iComfort gel memory foam and iSeries hybrid mattress collections, new online shopping tools, and the launch of its VIP Rewards consumer loyalty program, all rolling out just in time for Memorial Day.
 
Serta’s new products and shopping tools were inspired by the company’s own consumer research, which indicated that mattress shoppers often feel overwhelmed during the shopping process. It also showed that mattress shoppers want to build personal relationships with the mattress brand they select.
 
“We have always believed that our product innovations and shopping tools should be designed around the consumer need, which is something that is continuously changing as new technology emerges,” says Andrew Gross, senior vice president of marketing for Serta.
 
“So, we restructured our iComfort and iSeries collections to give mattress shoppers the latest comfort and support innovations and launched new online shopping tools to provide them with a simplified selection process. This empowers consumers to make smarter decisions when selecting a mattress, so they can feel more confident and get a better night’s sleep.”
 
Reinventing Gel Memory Foam for 2014
Serta changed the memory foam mattress category forever in 2011 when it introduced the iComfort Sleep System featuring memory foam infused with Serta’s MicroSupport gel. Then, in 2012, Serta introduced its iSeries collection of hybrid mattresses, which combined the same gel memory foam with an advanced innerspring system.
 
Now, Serta is introducing all-new iComfort and iSeries models for 2014 with more innovations designed to provide enhanced cooling comfort and targeted support for a rejuvenating sleep experience. All of these new mattress models feature Cool Action Dual Effects gel memory foam – Serta’s latest breakthrough in gel memory foam technology. This material combines two types of gel, giving consumers up to 25% more gel than the original formula, providing added support where it’s needed most, and enhanced cooling comfort for a good night’s sleep.
 
“While some mattress shoppers are interested in the benefits of an-all foam mattress like iComfort, we know that others want the feel of a more traditional mattress construction, which is why we introduced iSeries,” says Gross. “Our new iComfort and iSeries collections now share similar features and price points, so consumers can easily shop both collections and find the type of mattress and level of comfort that’s right for them.”
 
All iComfort and iSeries mattresses are compatible with a Serta adjustable foundation, for a completely customizable bedroom experience. Shoppers can choose from a variety of models, including Serta’s most advanced Motion Custom which includes features such as Bluetooth connectivity to pair the base with your smart device, a wireless backlit remote, USB power ports, variable massage options and wireless speakers.

Serta


Must ReadView All

Ghana to be top African apparel manufacturing hub: Minister

Apparel/Garments | On 22nd Nov 2017

Ghana to be top African apparel manufacturing hub: Minister

Ghana will turn Africa’s leading apparel manufacturing hub after the...

Maintain NAFTA trucking provisions: AAFA, US trade bodies

Apparel/Garments | On 22nd Nov 2017

Maintain NAFTA trucking provisions: AAFA, US trade bodies

The American Apparel & Footwear Association (AAFA) recently joined...

Vietnam’s textile & garment exports cross $24bn till Oct

Textiles | On 22nd Nov 2017

Vietnam’s textile & garment exports cross $24bn till Oct

Vietnam earned $24.372 billion from textile and garment exports in...

Interviews View All

Manfred Mentges
Sedo Treepoint GmbH

We see a higher demand in colour management systems, as customers see big...

Pratik Bachkaniwala
Palod Himson Machines

Fabric processing machines are picking up

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

November 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.5%
No
12.4%
Skip
19.1%

Total Votes: 89

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.8%
No
30.3%
Skip
7.9%

Total Votes: 89

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
86.5%
No
10.1%
Skip
3.4%

Total Votes: 89

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
80.9%
No
9.0%
Skip
10.1%

Total Votes: 89


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search