Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with its latest iComfort gel memory foam and iSeries hybrid mattress collections, new online shopping tools, and the launch of its VIP Rewards consumer loyalty program, all rolling out just in time for Memorial Day.
Serta’s new products and shopping tools were inspired by the company’s own consumer research, which indicated that mattress shoppers often feel overwhelmed during the shopping process. It also showed that mattress shoppers want to build personal relationships with the mattress brand they select.
“We have always believed that our product innovations and shopping tools should be designed around the consumer need, which is something that is continuously changing as new technology emerges,” says Andrew Gross, senior vice president of marketing for Serta.
“So, we restructured our iComfort and iSeries collections to give mattress shoppers the latest comfort and support innovations and launched new online shopping tools to provide them with a simplified selection process. This empowers consumers to make smarter decisions when selecting a mattress, so they can feel more confident and get a better night’s sleep.”
Reinventing Gel Memory Foam for 2014
Serta changed the memory foam mattress category forever in 2011 when it introduced the iComfort Sleep System featuring memory foam infused with Serta’s MicroSupport gel. Then, in 2012, Serta introduced its iSeries collection of hybrid mattresses, which combined the same gel memory foam with an advanced innerspring system.
Now, Serta is introducing all-new iComfort and iSeries models for 2014 with more innovations designed to provide enhanced cooling comfort and targeted support for a rejuvenating sleep experience. All of these new mattress models feature Cool Action Dual Effects gel memory foam – Serta’s latest breakthrough in gel memory foam technology. This material combines two types of gel, giving consumers up to 25% more gel than the original formula, providing added support where it’s needed most, and enhanced cooling comfort for a good night’s sleep.
“While some mattress shoppers are interested in the benefits of an-all foam mattress like iComfort, we know that others want the feel of a more traditional mattress construction, which is why we introduced iSeries,” says Gross. “Our new iComfort and iSeries collections now share similar features and price points, so consumers can easily shop both collections and find the type of mattress and level of comfort that’s right for them.”
All iComfort and iSeries mattresses are compatible with a Serta adjustable foundation, for a completely customizable bedroom experience. Shoppers can choose from a variety of models, including Serta’s most advanced Motion Custom which includes features such as Bluetooth connectivity to pair the base with your smart device, a wireless backlit remote, USB power ports, variable massage options and wireless speakers.