Serta debuts iComfort gel memory foam & iSeries mattresses

Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with its latest iComfort gel memory foam and iSeries hybrid mattress collections, new online shopping tools, and the launch of its VIP Rewards consumer loyalty program, all rolling out just in time for Memorial Day.

 

Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with#

Serta’s new products and shopping tools were inspired by the company’s own consumer research, which indicated that mattress shoppers often feel overwhelmed during the shopping process. It also showed that mattress shoppers want to build personal relationships with the mattress brand they select.

 

Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with#

“We have always believed that our product innovations and shopping tools should be designed around the consumer need, which is something that is continuously changing as new technology emerges,” says Andrew Gross, senior vice president of marketing for Serta.

 

Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with#

“So, we restructured our iComfort and iSeries collections to give mattress shoppers the latest comfort and support innovations and launched new online shopping tools to provide them with a simplified selection process. This empowers consumers to make smarter decisions when selecting a mattress, so they can feel more confident and get a better night’s sleep.”

 

Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with#

Reinventing Gel Memory Foam for 2014

Serta changed the memory foam mattress category forever in 2011 when it introduced the iComfort Sleep System featuring memory foam infused with Serta’s MicroSupport gel. Then, in 2012, Serta introduced its iSeries collection of hybrid mattresses, which combined the same gel memory foam with an advanced innerspring system.

 

Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with#

Now, Serta is introducing all-new iComfort and iSeries models for 2014 with more innovations designed to provide enhanced cooling comfort and targeted support for a rejuvenating sleep experience. All of these new mattress models feature Cool Action Dual Effects gel memory foam – Serta’s latest breakthrough in gel memory foam technology. This material combines two types of gel, giving consumers up to 25% more gel than the original formula, providing added support where it’s needed most, and enhanced cooling comfort for a good night’s sleep.

 

Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with#