Home / Knowledge / News / Textiles / Serta debuts iComfort gel memory foam & iSeries mattresses
Serta debuts iComfort gel memory foam & iSeries mattresses
15
May '14
Serta, the number one mattress manufacturer in the United States, is giving consumers reasons to stop putting off a mattress purchase this summer with its latest iComfort gel memory foam and iSeries hybrid mattress collections, new online shopping tools, and the launch of its VIP Rewards consumer loyalty program, all rolling out just in time for Memorial Day.
 
Serta’s new products and shopping tools were inspired by the company’s own consumer research, which indicated that mattress shoppers often feel overwhelmed during the shopping process. It also showed that mattress shoppers want to build personal relationships with the mattress brand they select.
 
“We have always believed that our product innovations and shopping tools should be designed around the consumer need, which is something that is continuously changing as new technology emerges,” says Andrew Gross, senior vice president of marketing for Serta.
 
“So, we restructured our iComfort and iSeries collections to give mattress shoppers the latest comfort and support innovations and launched new online shopping tools to provide them with a simplified selection process. This empowers consumers to make smarter decisions when selecting a mattress, so they can feel more confident and get a better night’s sleep.”
 
Reinventing Gel Memory Foam for 2014
Serta changed the memory foam mattress category forever in 2011 when it introduced the iComfort Sleep System featuring memory foam infused with Serta’s MicroSupport gel. Then, in 2012, Serta introduced its iSeries collection of hybrid mattresses, which combined the same gel memory foam with an advanced innerspring system.
 
Now, Serta is introducing all-new iComfort and iSeries models for 2014 with more innovations designed to provide enhanced cooling comfort and targeted support for a rejuvenating sleep experience. All of these new mattress models feature Cool Action Dual Effects gel memory foam – Serta’s latest breakthrough in gel memory foam technology. This material combines two types of gel, giving consumers up to 25% more gel than the original formula, providing added support where it’s needed most, and enhanced cooling comfort for a good night’s sleep.
 
“While some mattress shoppers are interested in the benefits of an-all foam mattress like iComfort, we know that others want the feel of a more traditional mattress construction, which is why we introduced iSeries,” says Gross. “Our new iComfort and iSeries collections now share similar features and price points, so consumers can easily shop both collections and find the type of mattress and level of comfort that’s right for them.”
 
All iComfort and iSeries mattresses are compatible with a Serta adjustable foundation, for a completely customizable bedroom experience. Shoppers can choose from a variety of models, including Serta’s most advanced Motion Custom which includes features such as Bluetooth connectivity to pair the base with your smart device, a wireless backlit remote, USB power ports, variable massage options and wireless speakers.

Serta

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search