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DPV to see Archroma's dazzling color effects for jeans
May '14
Archroma, a global leader in color and specialty chemicals, and the former textile, paper and emulsions businesses of Clariant, is looking to secure a home-win at this year’s Denim by Premiere Vision (DPV) in Barcelona with its amazing new effects for jeans that stand-out from the crowd.
Barcelona, which recently made the headlines for receiving the European Commission’s “European Capital of Innovation” award for 2014, is home to Archroma’s Global Denim Center. Throughout May 21-22, its specialists will be close at-hand to share their extensive expertise in ever more sustainable denim dyeing and color management, with the denim community, retailers and brand owners. Visitors to Booth B03 can look forward to garment collections and prototypes highlighting the potential of Archroma’s new technologies for more sustainable and exciting fashion and results. 
Bring out the hidden color of your jeans: in keeping with the event’s theme “Play the Game”, a capsule collection of jeans will capture a highly-innovative new way for designers to play around with wash-down techniques to apply spectacular “local” effects and contrasts, all using Archroma’s eco-efficient dyeing technology and dyes specialties. 
The eye-catching results are achieved by combining Archroma’s new Optisul C sulfur dyes - affinity-free sulfide-free dyes, suitable for GOTS and bluesign1 approval – with select Printofix T pigments. 
Great casual collections made easy and sustainably: collection of Chinos with high versatility in wash-down effects. Optisul C dyes allow easier application than current techniques. Their use in a Pad-Dry/Pad-Dry process makes woven fabric dyeing with almost zero water consumption a real possibility.
New way to color finishes: With Optisul C liquid dyes, Archroma presents a new option to combine resins and dyes to create touches and finishes without compromising the casual final look. This new alternative for coloring finishings is especially suitable for “local” chemical wash-downs allowing to create more natural look than conventional pigment coloring.
Blue garment collection alternative to indigo: Manufactured with eco-conscious ADVANCED DENIM technology and its Diresul RDT Indicolors specialties. Yarn dyeing using Archroma’s ADVANCED DENIM technology helps adding to the desired “sustainable touch” with unlimited tones and shades. Based on “Denim-Ox” and “Pad/Sizing-Ox” processes, ADVANCED DENIM enables water consumption to be reduced by up to 92%, up to 87% of the usual cotton waste can be avoided, and up to 30% can be saved in energy costs compared to traditional denim processes.

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