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DPV to see Archroma's dazzling color effects for jeans

15 May '14
4 min read

As ADVANCED DENIM technologies are being adopted by more and more denim mills around the globe, visitors will be able to see denim articles made using the technology at booths of important exhibitors at the show.

Orchid tones: With its team of color management specialists Archroma is at the forefront of supporting customers in choosing the best technical recipe and process for denim, woven and garment dyeing for collections based on this year’s color trend. Archroma helps customers turn technology into benefits that can be seen and felt.
 
Sustainability calculator: Visitors will be able to evaluate the potential savings of ADVANCED DENIM using Archroma’s ONE WAY system. ONE WAY is a 3-step systematic approach to the selection of chemicals and production processes. It allows customers to assess the cost, performance and environmental profile of the evaluated products and processes. 
 
ONE WAY was honored with the prestigious ICIS Innovation Award for Best Business Innovation 2013, and the effectiveness of its sustainability calculation system was confirmed in physical tests carried out by leading machine builder Fong’s.
 
Nuria Estape, Project Manager for ADVANCED DENIM at Archroma, comments, “Archroma’s technologies aim at helping customers to take not only their creativity but also their environmental responsibility to new levels. With more than 2 billion pairs of jeans made every year all over the world, there is room to create with ADVANCED DENIM a much more sustainable denim industry! With the wide palette of tones and looks achievable through ADVANCED DENIM, we truly honor our slogan at the show: “We touch and color people’s lives every day, everywhere”.
 

Archroma

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