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Cone Denim develops fabric with Repreve-based technology
22
May '14
Cone Denim, a global leader in denim innovation, announces CONETOUCH with a REPREVE-based technology allowing for enhanced stretch and natural-like comfort.  Developed under the direction of Cone’s R&D incubator, Cone 3D, CONETOUCH fabric introduces soft hand denims with the added benefit of recycled appeal and enhanced performance.
 
CONETOUCH denim is being introduced this month at Premiere Vision in Barcelona as part of an exclusive launch between Cone Denim and Unifi.  CONETOUCH denims are targeted at women’s stretch jeans and comfort-stretch jeans for men.
 
“CONETOUCH with REPREVE technology brings a new dynamic to stretch denim,” says Kara Nicholas, vice president product development and marketing for Cone Denim.  “People connect with their denim and these amazing fabrics have the soft, cotton-like feel we love in our favorite jeans but with added conforming stretch and recovery and a sustainable recycled component.”  
 
REPREVE is made by Unifi and is made from recycled bottles.  Each pair of jeans made with CONETOUCH denim contains an average of 8 recycled bottles.  
 
“We have been working with Cone Denim on the development of this new cotton-like touch technology,” says Jay Hertwig, vice president of global branding for Unifi Inc.  “Applying this technology to REPREVE makes it possible to offer high quality denim fabrics containing recycled content with synthetic performance and a naturally soft and comfortable hand.  This is a very unique product in the market and we are excited to introduce it with Cone Denim.” 
 
CONETOUCH denims are the perfect complement to expand Cone’s Sustainblue collection of eco-friendly and recycled denims using recycled cotton and polyester, and other sustainable yarns including Tencel, Flax, REPREVE, and other recycled materials.   Innovations come from Cone 3D, which uses a focused approach to combine over a century of denim expertise with deep science, emerging technologies and market insights to provide customers with sustainable innovations and truly unique product solutions.  
 
About Cone Denim
Cone Denim has been a leading supplier of denim fabrics to top apparel brands since 1891. Formed out of the entrepreneurial spirit of brothers Moses and Ceasar Cone and grounded in American heritage, Cone Denim has been synonymous with authenticity and innovation for over a century.  Today, that same spirit, expertise and advanced capability continue to service and inspire the global market. Cone Denim operates as part of International Textile Group, Inc. (ITG) with manufacturing facilities in the U.S., Asia, and Mexico, including the flagship White Oak mill with its unique blend of modern equipment and technology alongside vintage looms from mid-century denim making.   
 

Cone Denim


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