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Tissu Premier Collections witnesses 1797 visitors
23
May '14
The upstream/downstream synergy in tune with market needs was greatly appreciated by all 1797 visitors – including buyers, stylists and product managers –attending the show’s second edition under the management of PV Manufacturing.
 
A Professional Trade Show for Real-Time Fashion
New distinct areas grouping exhibitors by sector (fabrics, textiles accessories, textile design, ready-to-wear and fashion accessories) and a homogenous, easy-to-navigate space encompassing both upstream and downstream solutions were hailed as being clear, practical and coherent. The show’s compact and condensed presentation of winter 14/15 updates reinforced the practical, B2B-orientated nature of the Tissu Premier Collections visitor experience.
 
The Winter 14/15 Forum fulfilled its purpose thanks to its clearly defined and efficient approach. The latest products from the fabrics and textiles accessories sectors displayed with the rising items of the apparel and accessories collections gave, at a glance, a complete picture of all possible updates for final capsule collections or winter add-ons.
 
The real-time showcase was accompanied by videos showing 3D models in real-life contexts wearing garments made of new fabrics from exhibitors’ collections, all created four ready-to-use colour ranges under the overall Real Time theme.
 
Further to this, the Tissu Premier Collections talks with leading fashion forecasting agencies guided visitors through their last-minute purchases. These included the eagerly awaited talk by Dominique Mettraux from Peclers Paris, presenting an analysis of the show’s fabrics offer and highlights of the Forum with regard to brand new offers.
 
The talks were designed to point towards new avenues of societal reflection, but also to to offer pragmatic options for upcoming summer 2015 trends in talks by Carlin, Promostyl and Nelly Rodi.
 
Tissu Premier Collections Reached Its Target Market
Most of the visitors were French (67% of the total) and highly qualified industry professionals, mainly from big retail chains and central purchasing offices and frequently based in northern France. Lille is still the best location as the updates show is also popular with the Belgians, Dutch and English. The Spanish and Italians also visited the show, though in smaller numbers. The main objective for all attendees is to discover new and on-trend products and designs. Some had planned their visit in advance, arranging business meetings while also setting some time aside for browsing.
 

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