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Interstoff Asia Essential set to return from Sep 25
29
May '14
Interstoff Asia Essential – Autumn 2014 is set to return from 25 – 27 September to halls 5B & C of the Hong Kong Convention and Exhibition Centre. The fair, attended by 174 exhibitors from Asia and Europe at the last autumn edition, will continue to feature the latest fashionable, functional and eco fabrics and garment accessories. 
 
“The four Asian pavilions from China, Japan, Korea and Taiwan will bring even more high-quality fashionable, functional and eco products to our buyers,” said Wendy Wen, Senior General Manager of Messe Frankfurt (HK) Ltd. Dongyi Lin, Deputy General Manager of Guangxi Silk (Group) Co Ltd in China was one of the buyers who visited the spring show and praised the product quality. “There are quite a lot of functional fabrics from Taiwan and China, and fabrics from Japan and Korea are also very nice and are good quality,” he said.
 
With a wide selection of prestigious fabrics on display, Interstoff drew together 6,788 trade visitors in the last autumn edition. “Exhibitors were happy with the quality of buyers at the fair, and some of them said 60 to 70% of visitors to their booths were serious buyers from big fashion brands or their purchasing offices in Hong Kong,” Wen said. Feng Sun (HK) Industrial Co Ltd was one such company. “Comparing this show with other textile fairs, I am happy with the visitor numbers that came to my booth; more importantly, most of them are serious buyers,” said C. H. Lai, a sales representative of the firm.  
 
Trend Guide to reveal four stylish themes for A/W 2015-16
Other than offering high-quality products, the show is also well-known for providing next season’s trends. “This fair combines fabrics, seminars and runway shows. This all-in-one fair is quite unique in the world, and many designers told me it is easier for them to absorb new trend ideas here than in any other textile trade shows in the world,” said Kai Chow, Creative Director at Doneger Creative Services – a trend forecasting agency in the US. Chow was also the lead designer of the Trend Forum and the Trend Guide in the spring show.
 
In this edition, the Trend Guide will be released by the NellyRodiTM Agency – a French trend forecasting firm, featuring these four themes: 
-Taste of Sugar: a soft feminine and delicate story made of sweet couture to savour “like a cake”. New fabric associations render a comfortable mood. 
-Sense of Earth: a modern tribute to Mother Nature and the richness of the ground. Ancestral methods are renovated using actual technology. 
-Fragrance of Berries: an intriguing decorative story perfumed with a dark, magical atmosphere. Both a historical and contemporary story, this range is a sumptuous and poetic feast. 
-Optical Cocktail: a positive flashback to the glamour 70’s expressing pleasure and fun with a sporty spirit. Pop art re-emergence is the sign of a new energetic enthusiasm. 
 
Another trend forecaster, Elementi Moda from Italy, will use fabrics sponsored by exhibitors to visualise the four themes in the Trend Forum, which buyers appreciate to help them find the fabrics they are looking for. “The Trend Forum is good, as I started there to get a good idea of the trends this year before going to look at the booths,” said a visitor from last year’s autumn show, Andrea Lindner, Designer & Business Development Manager at Pine Garments Ltd in Hong Kong. 

Messe Frankfurt


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