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APPE rebrands its name to Petrochemicals Europe
Jun '14
Petrochemicals Europe is the new brand name for APPE, the Association of Petrochemicals Producers in Europe. The renaming better reflects the current and future direction of the industry association. Petrochemicals Europe continues to operate under the Cefic umbrella, the Brussels-based European Chemical Industry Council.  
“Our vision is to be recognised as part of the foundation of future economic success in Europe, fuelling innovation, manufacturing, and employment.” says Dorothee Arns, Executive Director of the Cefic Petrochemistry & Plastic Additives Sector and Petrochemicals Europe. “The Petrochemicals Europe name fits perfectly with the role the industry plays across Europe and will certainly help us raising our profile in a time of increasing challenges for our industry.”
Petrochemicals help drive Europe’s economic success. With sales of €155 billion in 2012 to the overall EU economy, petrochemicals provide essential building blocks for thousands of products produced by diverse industries from televisions to insulation materials, from windmill blades to durable packaging and modern sports equipment.  This is achieved by a workforce of more than 300,000 people, a figure multiplied many times over due to knock-on effects created in user industries.
A new brand identity has been created, which represents in an attractive and colourful way the link between petrochemicals and chemicals. The identity now also appears on www.petrochemistry.eu, the dedicated website of the European petrochemicals producers that attracts over 50,000 visitors a year. The website’s most popular section – the recently updated petrochemicals flowchart – gives website visitors the opportunity to discover petrochemicals’ added value in society.
About Petrochemicals Europe:
Petrochemicals Europe is the voice of petrochemicals producers in Europe and brings together about 90 members companies manufacturing ethylene and propylene.  Petrochemicals Europe advocates for conditions that will allow the industry to operate successfully in a highly-competitive global environment, whilst raising awareness of their contribution to the European economy which provides essential raw materials for thousands of products produced by diverse industries, driving innovation and creating employment. Petrochemicals Europe is part of the Cefic Petrochemistry & Plastic Additives Industry Sector.
About Cefic:
Cefic is the forum and the voice of the chemical industry in Europe. Its mission is to act as a committed partner to EU policymakers, facilitating dialogue with industry and sharing our broad-based expertise. It represents 29,000 large, medium and small chemical companies in Europe, which directly provide 1.2 million jobs and account for 20% of world chemical production.


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