TDAP to hold curtain raiser for 'Lifestyle Pakistan'

13 Jun '14

2 min read

The Trade Development Authority of Pakistan (TDAP) will be holding a curtain-raiser ceremony at New Delhi on June 16-17, 2014, for the second edition of ‘Lifestyle Pakistan’ exhibition, which the TDAP will organize in New Delhi from September 11 to 14, 2014, the TDAP said in a press release.

The curtain-raiser ceremony, to be held at the office of Federation of Indian Chamber of Commerce and Industry (FICCI), is aimed at creating awareness about the event, and would be attended by top business community and print and electronic personnel. A seminar on “India-Pak Trade” will also be held during the curtain raiser ceremony.

During the visit of TDAP officials to India for the curtain-raiser, Chief Executive and Secretary TDAP will also have meetings with FICCI, Indian Trade Promotion Organisation (ITPO), Indian Ministry of Commerce and different Associations and Chambers.

‘Lifestyle Pakistan’ is an initiative of TDAP to further build on the efforts of the Governments of Pakistan and India to normalize trade between the two countries. It is second showcase of top quality export products of Pakistan under one roof in India with the first edition taking place in April 2012.

Owing to encouraging response at the first edition, the TDAP has booked two halls at Pragati Maidan for the four-day exhibition in September. Over 150 exhibitors from Pakistan are expected to display, textiles, garments and accessories, home textiles, carpets, and other products at the expo.

All major brands of Pakistan would be participating in the event, which will also showcase high-end designer wear and lawn fabrics, in addition to other items.

With a trade potential of billions of dollars between the two countries, the event will not only offer a unique opportunity to trade community of India to interact with Pakistani counterparts, but also a first-hand opportunity for customers to feel and own the best quality products Pakistan has to offer.

Fibre2fashion News Desk - India

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