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Woolmark debuts trend book Wool Lab AW 15-16 at Pitti Uomo
Jun '14
The Woolmark Company is proud to launch The Wool Lab Autumn Winter 2015/6 during a special presentation at the June edition of Pitti Uomo, June 17 to 20. A trend book and a sourcing guide, the tool is the result of extensive research undertaken by The Woolmark Company through its global network to select the best wool products worldwide and identify the emerging trends emerging from fashion, design, art, pop culture, music and other fields. The Woolmark Company can be found at Stand F/2.
The Wool Lab is a collection of inspirational books as well as an accredited sourcing guide, which aims to inspire and inform fashion professionals about the new trends and infinite potential of wool, and to provide a concrete sourcing guide for the best fibres and yarns.
After the exclusive launch at Pitti Uomo, The Wool Lab AW15/16 will then be presented at the most important trade shows worldwide as well as through the global network of the company, along with one-to-one meetings set up with top designers, brands, manufacturers and retailers.
The Wool Lab AW 15/16 presents seven inspirational themes:
The glorious and fascinating origin of menswear is now a true contemporary luxury. The charming fabrics of the traditional sartorial culture make each fabric unique.
100% extra-fine Merino wool, also blended with other animal noble fibres such as silk, mohair and cashmere. New or renewed classic weaves and patterns. Pin stripes, twill, Glen check. Very fine worsted wool yarn; interesting mélanges and tweeds. Crossbreeds.
The new style for business travellers. Elegance combined with practicality and technology. Traditional fabrics and yarns combined with the most technical, for an unexpected new look.
100% wool, wool/cotton, wool/silk, in refined structures and patterns, especially for jackets, such as: Glen check, houndstooth, herringbone.
The most feminine among the themes. Parisian class and style, as always, for intriguing knitwear. Decorations and applications highlight shapes and yarns.
100% wool, also blended with silk, cashmere, mohair, alpaca or angora. Crocheted and laced knitwear, intertwine with "Rome stich" or a classic Chanel-look knit. Fancy yarns as frisé and bouclé.

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